Manager Market Strategy SEA & Marketing SG/MY

Henkel AG & Co. KGaA; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead strategic initiatives in Malaysia and Singapore. This role involves translating market insights into actionable strategies and overseeing the implementation of marketing plans. You will collaborate with various teams to drive communication and ensure the timely execution of campaigns and product launches. If you are passionate about shaping market strategies and have a knack for business development, this opportunity is perfect for you to make a significant impact in a vibrant market.

Qualifications

• Strong understanding of market insights and strategic implementation.
• Experience in managing marketing budgets and cross-functional teams.

Responsibilities

• Steer cross-strategic business units' transformational initiatives.
• Oversee market and competitor research to identify new market potentials.
• Drive communication with Marketing and Sales teams for local execution.

Skills

Market Research

Strategic Planning

Business Development

Communication Skills

Budget Management

Education

Bachelor's Degree in Marketing or Business

Master's Degree (preferred)

Job description

About this Position: Translating market insights into market strategy and ensuring implementation in SEA.
Implementing regional marketing and business plan towards defined marketing direction to achieve business objectives for Malaysia and Singapore.

What you´ll do:

1. Steers cross-strategic business units' transformational initiative.
2. Oversees market and competitor research and uses insights, e.g., to identify, evaluate, and decide on new market potentials / white spots.
3. Steers business cases and evaluates, decides on, and drives new business models.
4. Drives communication and interaction with Marketing teams, Sales teams, and internal and external stakeholders.
5. Steers and executes local marketing mix, communication campaigns, new product introduction, pricing, brand, etc.
6. Manages resources needed and ensures timely local execution of initiatives.
7. Responsible for marketing budget steering.