Manager, Market Intelligence

Fraser and Neave; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

Join a leading food and beverage company in Malaysia as a Customer Insights Analyst. This dynamic role requires expertise in market research and data analysis to shape business strategies and drive growth. Enjoy a flexible working environment with attractive benefits and opportunities for career development.

Benefits

Health care coverage

Learning and development plans

Flexible working arrangements

Performance incentives

Qualifications

• 5+ years of experience in market research or strategic planning.
• Prior experience in customer-facing roles preferred.
• Familiarity with market research tools is essential.

Responsibilities

• Conduct qualitative and quantitative research to gather customer feedback.
• Analyze data to identify emerging needs and strategic insights.
• Present findings to stakeholders across various teams.

Skills

Analytical skills

Problem-solving skills

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Business Administration, or Economics

Tools

Power BI

Tableau

Market research tools

Job description

Add expected salary to your profile for insights.

Join F&N, a dynamic Asian conglomerate known for iconic brands like 100plus. Be part of our growth journey in food and beverages. Embrace innovation and sustainability, bringing your skills in marketing, operations, or strategic management to make a meaningful impact. Shape the future of consumer goods with us!

What will you be doing?

1. Conduct qualitative and quantitative research (interviews, surveys, focus groups, field visit, gather customer feedback).
2. Identify trends in consumer behavior, competitor strategies, and market dynamics; and implement key strategic business objectives.
3. Build and maintain a network of industry contacts and thought leaders for insight gathering.
4. Track competitor offerings, positioning, and pricing.
5. Data Analysis & Reporting
6. Analyze qualitative and quantitative data to identify emerging customer needs, business opportunities, risks and differentiated product propositions.
7. Translate research/market data and analytics into actionable insights and strategic recommendations.
8. Prepare regular insight reports and work with IT Team to design PowerBI dashboards to support business planning.
9. Create high-impact presentations, dashboards, and reports that influence strategy.
10. Build an insights-driven culture by monitoring performance KPIs, feedback loops, and evolving market needs.
11. Define target customer segments, channels, geographies, and positioning to continuously create incremental business.
12. Support go-to-market planning: value propositions, channel selection, pricing guidance, and campaign themes.
13. Identify what products to promote and where to market them based on market demand.
14. Propose new markets, customer segments, or channels for business expansion.
15. Work with R&D and Brand Marketing to develop NPDs that are channel focus and create launch campaigns.
16. Stakeholder Collaboration & Communication
17. Present insights and recommendations to leaders across Product, Marketing, Sales, and Leadership teams.
18. Create high-impact presentations, dashboards, and reports that influence strategy.
19. Train internal teams to integrate customer insights effectively into planning.

What you bring?

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.
• 5+ years of experience in market research, customer insights, or strategic planning.
• Prior experience in customer-facing roles or fieldwork is highly preferred.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Curious, proactive, and comfortable working independently in a fast-paced environment.
• Ability to synthesize complex information into clear, actionable insights.
• Familiarity with market research tools and data analytics platforms (e.g., Power BI, Tableau, Nielsen, etc.).

What we offer?

• Health & Wellness: Health care coverage designed for the mind and body.
• Comprehensive medical, insurance, or social security coverage.
• Engaging activities and recognition programs.
• Strong learning and development plans for your career growth.
• Flexible working arrangements.
• Attractive remuneration, great perks, and performance incentives.

How do your skills match this job?

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in market research?
• How many years' experience do you have in the FMCG manufacturing industry?
• How many years' experience do you have as a Customer Insights Analyst?

Manufacturing, Transport & Logistics 1,001-5,000 employees

Established in 1883, Fraser and Neave, Limited (F&N) has been quenching the thirst of generations of consumers and is today a leading player in the food and beverage arena in Singapore and Malaysia.

If you have a passion for a career in a fast-moving consumer goods environment, you will relish the prospect of joining F&N, a leading food and beverage company in the region. We seek a dynamic individual to join our team.

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