Manager - M&C (Retail Branding & Merchandising)

Hong Leong Bank; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading financial institution in Kuala Lumpur is seeking a Manager for M&C (Retail Branding & Merchandising) to develop retail branding strategies and manage branch branding assets. The ideal candidate will have experience in design thinking and project management, along with strong stakeholder collaboration skills. Join us in driving innovation in banking and enhancing customer experience.

Qualifications

• Experience in retail branding strategy and management.
• Strong project management skills and ability to meet deadlines.
• Proficiency in data analysis and performance measurement.

Responsibilities

• Develop and implement retail branding strategies.
• Manage branch brand assets and visual design elements.
• Conduct market analysis to inform business strategies.

Skills

Retail branding strategy development

Stakeholder collaboration

Data analysis

Conceptual design

Project management

Job description

Overview

Manager - M&C (Retail Branding & Merchandising) — Hong Leong Bank, Kuala Lumpur, Malaysia. Apply now.

Posted 1 month ago • Permanent • Competitive

Responsibilities

• Retail Branding Strategy and Management: Develop and implement a comprehensive retail branding strategy aligned with the bank's brand identity, vision and business objectives and oversee the design, production, and installation of branch signage, displays, and brand elements.

• Branch Brand Assets Strategy Management: Develop and implement a strategic plan for managing and optimizing branch brand assets (physical and digital) and oversee the design, production, and installation of branch signage, displays, and brand elements.

• Conceptual Design Concepts and Illustration: Develop innovative design concepts of modern branch design concepts and experience, translate abstract ideas into concrete design solutions that enhance the customer experience and reinforce modern bank brand identity. Utilize design thinking principles to generate and evaluate design concepts.

• Design Brief and Strategy Development for ID Designers: Collaborate effectively with Interior Design (ID) designers by translating brand and business vision into functional and aesthetically pleasing branch environments and provide clear design briefs, outlining objectives & project scope, timeline, budget with an inspirational references to guide the design process while ensuring seamless integration of design elements.

• Conceptual Design Presentation: Prepare and deliver compelling presentations, includes developing clear narratives, creating visually engaging presentations, and articulating the value proposition of initiatives to secure buy-in and support.

• Strategic Project Management & Stakeholder Collaboration: Develop detailed project execution plans and proactively identify and mitigate potential project risks. Oversee project execution, ensuring on-time and within-budget delivery while fostering strong collaboration with internal teams, external vendors, and partners

• Data Analysis, Performance Measurement, and Reporting: Generate comprehensive project reports to communicate performance insights and recommendations to stakeholders for all retail branding initiatives to optimize customer experience

• Market Insights, Trends, and Competitor Analysis: Proactively analyse retail branding market insights, trends, and competitor activities to identify opportunities and threats, inform business strategies, and support data-driven decision-making.

• Branch and Market Visits: Proactively conduct regular branch and market visits to gather firsthand information, assess operational effectiveness, identify areas for improvement, and foster relationships with branch staff and key stakeholders.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

Benefits and career outlook

Boost your career

Find thousands of job opportunities by signing up to eFinancialCareers today.