Manager, Growth Performance Marketing

CTOS; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

CTOS Digital is looking for a Manager, Growth Performance Marketing to elevate their digital campaigns across B2B and B2C segments. This hands-on role focuses on strategic execution for lead generation and brand enhancement through innovative marketing solutions. The ideal candidate will possess strong analytical abilities, creativity, and a passion for digital marketing, alongside experience in vendor management and a team-oriented mindset.

Qualifications

• 5+ years of relevant marketing experience, with proven expertise in digital campaign management.
• Ability to manage multiple projects and tight deadlines.
• Proficiency in creating content in Chinese and fluency in English and Bahasa Malaysia.

Responsibilities

• Plan, execute, and optimize digital campaigns across multiple channels.
• Monitor performance insights to optimize campaign effectiveness.
• Collaborate with teams to align marketing initiatives with business goals.

Skills

SEO

Paid media

Social media

Email marketing

Content development

Data-driven decision making

Proactive

Copywriting

Content creation

Education

Bachelor’s Degree in Marketing or related field

Tools

Integrated marketing platforms

Digital and artificial intelligence tools

Job description

CTOS Digital is a key player in ASEAN credit reporting landscape, enabling digital credit solutions through strategic investment and innovation. We empower individual and business with the confident to make sound credit decision through access to data and insights at greater ease and speed.

We’re on the lookout for a Manager, Growth Performance Marketing who’s ready to drive growth across both our SME (B2B) and Consumer (B2C) segments. If you're someone who gets excited about crafting high-performing campaigns, loves diving into data, and thrives on turning clicks into conversions, this role is for you!

In this hands-on role, you'll plan, execute, and optimize digital campaigns that fuel leads, boost sales, and power up our brand presence. From paid ads and content strategy to marketing automation magic, you’ll have the tools and freedom to make an impact. We’re looking for someone creative, curious, and performance-obsessed, ready to take our digital game to the next level.

Here's How You Will Add Value

Digital Marketing Execution

• Plan, execute, and continuously optimize multi-channel digital campaigns including social media, email marketing, content marketing, paid media, and performance marketing.
• Create compelling digital content, including advertisements, EDMs, landing pages, social media posts, and website materials.
• Work closely with Product, Sales, and Customer Experience teams to align growth marketing initiatives with broader go-to-market and customer lifecycle goals.

Campaign & Performance Management

• Design, launch and refine targeted campaigns aimed at increasing consumer sign-ups, lead generation, and improving conversion rates for both segments.
• Monitor and leverage performance insights to consistently optimise campaign effectiveness and ROI across digital channels.
• Continuously test creative, messaging, and channel mix using A/B testing and experimentation frameworks to drive ROI.
• Maximize the performance of landing pages, CTAs, and campaign flows using UX and CRO best practices.

Customer Journey Optimization

• Utilize marketing automation to design personalized user journeys, focusing on targeted offers, cross-selling, and upselling opportunities.
• Ensure alignment of marketing touchpoints to improve customer experiences and maximize conversions.

Content & Communications

• Help produce engaging content tailored to SMEs and consumers (e.g., blogs, infographics, video scripts).
• Support in executing the social media strategy and scheduling content.
• Work with internal teams or external vendors to produce content.

Vendor & Project Management

• Manage external agencies and vendor partners involved in paid media, research, activation and creative execution.
• Coach junior team members to build a high-performance, collaborative team culture.

Performance Tracking & Reporting

• Track, analyze, and report on campaign performance with strong command of:

Marketing leads reports (leads generation - volume, quality, funnel performance)

Google analytics reports (web traffic, engagement, bounce rate, conversion tracking)

EDM performance (open rates, CTR, engagement trends (if any), conversions)

Social media performance (reach, engagement, growth metrics)

• Deliver clear, data-backed recommendations to improve ROI and influence business outcomes.
• Assist in preparing insightful presentations and performance report updates to internal stakeholders, to showcase marketing effectiveness and impact.

Regulatory Compliance

• Ensure all marketing activities comply with relevant regulatory standards (e.g. PDPA, BNM guidelines).
• Collaborate with Legal and Compliance teams for approvals and reviews, as required.

What you'll need to succeed:

Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business or a related discipline.

Work Experience

• 5+ years of relevant marketing experience, with proven expertise in digital campaign management across B2B (SME) and B2C segments

Skills & Competencies

• Proficient with integrated marketing platforms including SEO, paid media, social media, email marketing and content development
• Proficient with the latest digital and artificial intelligence tools
• Strong analytical skills, with experience in data-driven marketing decision-making
• Strong copywriting, content creation, and editorial skills
• Proactive, results-oriented with a growth mindset
• Passionate with experimentation and continuous improvement
• Able to manage multiple projects with tight delivery deadlines to drive business results
• Able to manage vendors and stakeholders successfully
• Ability in creating content in Chinese
• Proficiency in English and Bahasa Malaysia