Manager, Global Product & Portfolio Marketing (Industrial - IML) (1-year renewable 3rd party co[...]

PETRONAS Lubricants International; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading company in industrial lubricants is seeking a Marketing Manager to oversee the global product portfolio. The role demands extensive experience in product management, strategic marketing planning, and market analysis. The successful candidate will have a strong engineering background and the ability to navigate a multicultural environment, ensuring alignment with customer needs and industry trends.

Qualifications

• Minimum 6-8 years' experience in product development or technical services.
• Substantial experience in sales and marketing of industrial consumable products.
• Ability to plan long- and short-term goals supporting business sustainability.

Responsibilities

• Lead and manage the Industrial product portfolio for sustainable growth.
• Conduct market analysis to identify segments and opportunities.
• Update and refresh product knowledge at a global level.

Skills

Collaboration

Interpersonal skills

Negotiation skills

Product management

Market analysis

Education

Graduate in Engineering

Management degree

Masters or PhD

Tools

Project Management Professional (PMP)

Job description

About the Role

This role is responsible for Marketing and overall management of Global Industrial product and services portfolio, owning the current portfolio and ensuring effective Lifecyle management as per industry trends balancing and aligning the growth countries/regional needs with the global portfolio and making recommendations to various stakeholder’s basis country/segment needs and trends in demand.

The role is also a key contributor to the Global industrial product growth ensuring alignment between strategy and customer needs leading the product and service offerings to customer and keeping them attractive and relevant, managing the new product funnels and playing a pivotal role in the sales teams in the country deliver in time and quality, while forecasting and planning for future industry trends.

Key Accountabilities

1) Product Portfolio Management

Lead and Drive change to alter and manage the growth country/regional Industrial Product portfolio to ensure PLI sustainable growth in this market space; this involves proactively managing the portfolio together with Industrial Sales leaders and team ensuring its alignment with country/segment strategy and customer needs; work closely with global technical research and services teams to develop Product Benefits and proof points in support of differentiation. Project managing a cross functional team with different priorities to reach the agreed results. Support effective PLM management performing periodic industrial product portfolio reviews to refresh, introduce new product profile/specifications or delete irrelevant product profile/ specs including cost effectiveness review.

2) Market Analysis and Strategic Marketing Planning

Market analysis on segments, customers, products and services to identify issues & opportunities. Provide insights to business heads and regional teams on segment performance and product performance – ways to improve them. Create segment & product content for training sales teams, distributors and technical services. Create and curate content for digital assets, tools and capability building. Provide training content on segments and products to the Sales Capability team ( LEAD Academy). Identify critical marketing objectives to address business problems and provide marketing programs to address. Coach regional marketing managers on sharper understanding of business issues, growth enablers and provide guidelines to enable marketing programs.

3) Product Knowledge

The candidate should have thorough knowledge of the applications and uses this to update, build and refresh the industrial product portfolio at global level and can use knowledge on product to make changes in the product line and life cycle. Has the ability to plan long and short-term goals that support the business and its sustainability through product offerings.

4) Market Awareness

Maintain awareness and outlook of industry plans at country/regional level, trends and technology assessing competitor offerings, seeking opportunities for differentiation (working together with the local teams) and evaluating local requirements. Aware of the industry trends, able to forecast market demand from a product perspective and recommends and maintains and manages the quality of the portfolio. Uses market intelligence to drive competitive edge and ability to build up the right product baskets as per the target industries.

Qualifications & Experience

• Graduate in Engineering, Management degree is a must | Masters or PHD is an advantage
• Substantial experience in sales and marketing in Industrial consumable product line or Technical Sales & Services
• The incumbent must possess excellent collaboration interpersonal skills, negotiation skills and technical skills combined with the proven ability to successfully manage the product portfolio
• Strong bias for action and performance focus.
• Minimum 6-8 years’ experience in Product Development, Technical services or leading a product line
• Strong experience in product and project management (PMP a plus) with concurrent project ongoing
• Significant experience of working in a multicultural matrix organization with multiple and complex stakeholders interfaces.

*Note:

Only shortlisted candidates will be notified.