Manager, GBM - Brand Strategy and Management MY

CIMB Group Holdings Berhad; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading banking group in ASEAN is seeking a Manager for Group Brand Strategy & Management. This position entails managing brand campaigns and developing strategies to enhance CIMB Bank’s brand equity across multiple channels. Ideal candidates should possess strong brand management experience and proven stakeholder engagement skills.

Qualifications

• 5+ years in brand management and strategy.
• Proficient in working with media and creative agencies.
• Strong analytical skills for monitoring brand performance.

Responsibilities

• Manage end-to-end brand campaigns.
• Develop brand strategy aligned with business objectives.
• Monitor brand performance metrics.

Skills

Campaign Management

Brand Strategy Development

Stakeholder Management

Education

Bachelor's degree in Marketing or related field

Job description

Manager, GBM - Brand Strategy and Management MY

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As the Manager, Group Brand Strategy & Management, you will play a pivotal role in developing and executing CIMB Bank's brand strategy across various touchpoints. You will lead the end-to-end management of brand campaigns, collaborate closely with media and creative agencies, and optimise the usage of brand ambassadors and partners to drive value for the brand. Your role will be crucial in maintaining CIMB Bank's brand positioning, ensuring consistency, and maximising the impact of brand initiatives across all marketing channels.

Description for Internal Candidates

Key Responsibilities:

End-to-End Brand Campaign Management:

Develop and execute integrated brand campaigns that align with CIMB Bank’s strategic goals and enhance brand equity.

Oversee campaign implementation, ensuring timely delivery of all creative assets and alignment with brand guidelines.

Track and measure the effectiveness of brand campaigns, providing actionable insights and recommendations for improvement.

Serve as the primary point of contact between CIMB Bank and external creative and media agencies.

Lead briefing sessions, ensuring that agencies understand campaign objectives, brand guidelines, and timelines.

Ensure smooth communication and alignment between internal teams and agencies throughout the campaign lifecycle.

Manage relationships with brand ambassadors, influencers, and partners, ensuring that their collaborations consistently reflect CIMB Bank’s brand values and objectives.

Identify and leverage opportunities to optimize the brand ambassador and partner collaborations to maximize value for the brand.

Develop and execute partnership strategies that drive brand awareness, engagement, and customer acquisition.

Brand Strategy Development & Execution:

Contribute to the development of CIMB Bank's long-term brand strategy, ensuring alignment with business objectives and market trends.

Continuously evaluate and refine brand positioning and messaging to maintain relevance and differentiation in the competitive landscape.

Collaborate with cross-functional teams (Marketing, Communications, Product, and Sales) to ensure seamless brand integration across all touchpoints.

Monitoring & Reporting:

Monitor brand performance, including customer perception and brand health metrics, to assess the impact of campaigns and initiatives.

Prepare regular reports for senior management, highlighting campaign results, key learnings, and opportunities for brand growth.

Stakeholder Management:

Work closely with internal stakeholders, including senior leadership, to ensure alignment of brand strategy with broader business objectives.

Ensure that all brand-related communication and materials are consistent, accurate, and aligned with CIMB Bank’s values.

Other Responsibilities:

Stay updated on industry trends, competitor activities, and consumer insights to inform brand strategy and decision-making.

Manage ad-hoc brand-related projects and initiatives as needed.

Supervise and guide junior team members, where necessary.

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Banking & Financial Services More than 10,000 employees

CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present in all 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and Philippines). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK.

CIMB Group has the most extensive retail branch network in ASEAN approximately of 720 branches as at 30 September 2019. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage around of 600 stocks in the region.

CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand.

CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM48.9 billion as at 30 September 2019. The Group has around 36,000 employees located in 16 countries

For more information, please visit www.cimb.com

CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present in all 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and Philippines). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK.

CIMB Group has the most extensive retail branch network in ASEAN approximately of 720 branches as at 30 September 2019. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage around of 600 stocks in the region.

CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand.

CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM48.9 billion as at 30 September 2019. The Group has around 36,000 employees located in 16 countries

For more information, please visit www.cimb.com

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