Manager, Creative & Digital and Manager, Loyalty Program & Strategic Partnership

Segi Fresh; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

Segi Fresh, a leading fresh food retailer in Malaysia, is seeking two managers for Creative & Digital, and Loyalty Program & Strategic Partnership. The positions entail developing strategies, overseeing projects, and managing teams to enhance brand visibility and customer retention. Ideal candidates will possess extensive experience in marketing and creative roles, along with strong leadership and communication skills.

Benefits

Medical Insurance

Dental Insurance

Miscellaneous Allowance

Cashless Outpatient, Inpatient Insurance

Travelling & Phone Allowances

Qualifications

• Minimum 5 years of experience in a creative managerial role.
• 3+ years of experience in marketing or loyalty program management.
• Proven track record in successful marketing campaigns across multiple channels.

Responsibilities

• Develop and implement creative strategies aligned with business goals.
• Manage loyalty rewards programs and strategic partnerships.
• Collaborate with cross-functional teams to ensure brand consistency.

Skills

Leadership

Communication

Analytical Skills

Creative Thinking

Negotiation

Education

Bachelor's degree in Design

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Video Editing Software

Project Management Tools

Job description

Manager, Creative & Digital and Manager, Loyalty Program & Strategic Partnership

Add expected salary to your profile for insights

Develop and implement a comprehensive creative strategy that aligns with overall business goals and drive measurable results.

Oversee all aspects of creative content development, from concept to execution, across various channels including: Conceptualize, develop, and manage the production of high-quality creative assets for retail outlets: Point of Sale Materials (POSMs) & Below The Line (BTL) activations, social media, member app and website.

Lead and inspire your team to develop high-quality visual assets, fostering a collaborative and innovative environment.

Oversee project timelines and budgets, ensuring deliverables are met on time and within budget.

Collaborate with cross-functional teams (marketing, merchandising, operations) to ensure brand consistency and campaign success.

Conduct market research and competitor analysis to stay ahead of trends and inform creative decisions.

Mentor and guide designers to produce designs that align with brand guidelines.

Provide clear directions and briefs to the team to enhance efficiency and productivity.

Facilitate smooth communication and collaboration between interrelated departments to support seamless workflow and project execution.

Job Requirements

Oversee all activities within the Creative & Digital Department to ensure the timely delivery of high-quality work with minimal errors.

Oversee the creation of digital content (videos, graphics, etc.), ensuring it meets the objectives of the campaign and resonates with the target audience.

Bachelor's degree in Design, or a related field (or equivalent experience).

Minimum 5 years of experience in a creative managerial role.

Proven track record of developing and executing successful marketing campaigns across multiple channels, including social media, digital, and in-store.

Strong understanding of branding principles and brand storytelling.

Excellent leadership, communication, and interpersonal skills.

Ability to manage multiple projects simultaneously and meet tight deadlines.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing softwares, and project management tools.

Strong analytical skills with the ability to interpret data and use insights to inform decision-making.

Passion for retail and a deep understanding of the customer journey.

Manager, Loyalty Program & Strategic Partnership

Job Descriptions

1. Loyalty & Rewards Program Management:

Develop and execute a compelling loyalty rewards ecosystem by sourcing and negotiating high-value, customer-relevant rewards.

Build and maintain strong vendor relationships to secure exclusive offerings at competitive pricing.

Analyze loyalty program performance, track key metrics, and implement strategies to enhance customer retention and purchase frequency.

Plan and execute targeted loyalty campaigns and promotional initiatives to boost engagement and sales.

2. Strategic Marketing Collaborations & Partnerships:

Identify, design, and execute strategic partnerships with fintech platforms, digital wallets, brand collaborators, and government agencies to expand Segi Fresh’s market reach.

Develop and present compelling partnership proposals that align with business objectives and create mutual value.

Negotiate and manage partnership agreements, ensuring seamless execution and long-term collaboration.

Identify and cultivate trade partnerships that drive incremental sales and marketing opportunities.

Manage and monetize in-store media to maximize brand visibility within Segi Fresh’s retail outlets and digital assets.

Develop and manage media kits to support internal teams and partners, ensuring consistency in branding and messaging.

Job Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.

3+ years of experience in marketing, loyalty program management, or strategic partnerships.

Proven track record in designing and managing rewards programs or co-branded campaigns that drive engagement and sales.

Strong negotiation skills with experience in vendor sourcing, contract management, and ROI optimization.

Strategic and creative problem-solver, with the ability to identify partnership opportunities and structure win-win solutions.

Strong analytical skills, with the ability to leverage data insights (customer behavior, campaign performance) to refine strategies.

Excellent communication and presentation skills, with the ability to influence stakeholders and build strong partnerships.

Self-motivated and highly adaptable in a fast-paced, dynamic environment, with the ability to manage multiple projects simultaneously

How do your skills match this job?

How do your skills match this job?

Sign in and update your profile to get insights.

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following Adobe products are you experienced with? Do you have experience using point of sale (POS) software? How many years' experience do you have in market research? How many years of digital marketing experience do you have?

Retail & Consumer Products 1,001-5,000 employees

We are growing to be the largest fresh food retailer in Malaysia that providing full fresh and local taste products for our customers in every day. We offer a variety of food products from meat and seafood, fruits and vegetables, dried to homemade / tradition ingredients.

We are proudly distinguished our position with other food retailers as we are emphasizing on the Fresh and Quality of the products at all the times by selecting the best from the marine and agriculture farm yet promoting our locally sourced products.

Our supermarket chains are currently centralizing in Selangor, Kuala Lumpur, Putrajaya, Melaka, Negeri Sembilan, Perak and will be soon expanding to north and south of Malaysia by operating 100 stores in the year 2023 to bring greater convenience for our neighborhood vicinity. We value our people and their contributions. With more than 2,000 workforces; we are focusing on the human centrality by involving our employee perspective in all steps of the planning and problem-solving process and together we are developing our potential employee to be a promising talent and a future leader.

We are cultivating our high-performance working culture by fostering our core values of Integrity, Passion, Problem Solving, Teamwork and Excellence as our belief to achieve company objectives and continuous improvement. Let’s explore the career opportunities with us today and be part of our committed talent in a dynamic and signature retail experience!

We are growing to be the largest fresh food retailer in Malaysia that providing full fresh and local taste products for our customers in every day. We offer a variety of food products from meat and seafood, fruits and vegetables, dried to homemade / tradition ingredients.

We are proudly distinguished our position with other food retailers as we are emphasizing on the Fresh and Quality of the products at all the times by selecting the best from the marine and agriculture farm yet promoting our locally sourced products.

Our supermarket chains are currently centralizing in Selangor, Kuala Lumpur, Putrajaya, Melaka, Negeri Sembilan, Perak and will be soon expanding to north and south of Malaysia by operating 100 stores in the year 2023 to bring greater convenience for our neighborhood vicinity. We value our people and their contributions. With more than 2,000 workforces; we are focusing on the human centrality by involving our employee perspective in all steps of the planning and problem-solving process and together we are developing our potential employee to be a promising talent and a future leader.

We are cultivating our high-performance working culture by fostering our core values of Integrity, Passion, Problem Solving, Teamwork and Excellence as our belief to achieve company objectives and continuous improvement. Let’s explore the career opportunities with us today and be part of our committed talent in a dynamic and signature retail experience!

Perks and benefits Medical Miscellaneous allowance Dental Cashless Outpatient,Inpatient Insurance Travelling & Phone allowances (Managerial above)

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

Researching careers? Find all the information and tips you need on career advice.