MANAGER, CREATIVE & BRANDING MANAGEMENT

Port of Tanjung Pelepas; Gelang Patah; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic branding professional to lead their brand management strategy. This exciting role involves developing comprehensive branding campaigns across various platforms, conducting market research, and ensuring the integrity of the corporate identity. The ideal candidate will possess a strong background in marketing, exceptional project management skills, and a creative mindset. Join a forward-thinking organization where your contributions will significantly impact brand perception and market presence. If you are passionate about branding and ready to take on new challenges, this opportunity is perfect for you.

Qualifications

• 7-12 years of relevant work experience in branding or marketing.
• Strong understanding of the marketing mix and brand management.

Responsibilities

• Develop and execute PTP Brand Management Strategy.
• Conduct market research to enhance brand perception.
• Manage corporate branding and advertising initiatives.

Skills

Project Planning

Brand Awareness

Creative Problem-Solving

Graphic Design

Leadership

Communication

Attention to Detail

Education

Bachelor’s Degree in Mass Communications

Master’s Degree in Marketing

Job description

Job Description

• Responsible for developing PTP Brand Management Strategy and facilitating all planned branding initiatives and activities.
• Conduct online and offline market research and analysis to identify ways to improve the PTP brand, aligning with current and future market and industry trends.
• Develop strategies and execute branding campaigns across print, broadcast, and online platforms to enhance the credibility and positive perception of the PTP brand.
• Serve as the custodian of creative content and the corporate identity (CI Manual).
• Manage all aspects of Corporate Branding & Advertising.
• Oversee all creative outputs by internal and external designers.

Requirements

• Possess at least a Bachelor’s or Master’s Degree in Mass Communications, Marketing, Advertising, Business & Administration, or an equivalent field.
• Have 7-12 years of relevant work experience.
• Open to male or female candidates.
• Excellent in project planning, implementation, and management.
• Good understanding of building brand awareness and the marketing mix.
• Creative with strong problem-solving skills.
• Proficient in graphic design.
• Excellent leadership, organizational, communication, and attention-to-detail skills.
• Willing to work extra hours, multitask, and be a team player.
• Able to work odd hours, including weekends and rest days if required.
• Familiarity with the port, shipping, or logistics industry and business environment is an advantage.