MANAGER, CREATIVE & BRANDING MANAGEMENT

Port of Tanjung Pelepas; Gelang Patah; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading port authority is seeking a Branding Manager to develop and implement brand strategies. The ideal candidate will have substantial experience in branding, excellent communication skills, and the creativity to enhance the corporate image. Responsibilities include managing advertising efforts and leading market research initiatives.

Qualifications

• At least 7-12 years’ relevant working experience.
• Good understanding of building brand awareness and marketing mix.
• Familiar with port, shipping or logistics industry (advantage).

Responsibilities

• Develop branding strategies and facilitate branding campaigns across various platforms.
• Manage Corporate Branding and Advertising aspects.
• Conduct market research for brand improvement.

Skills

Creativity

Problem Solving

Graphic Design

Project Management

Communication

Leadership

Education

Bachelor or Master’s Degree in Mass Communications, Marketing, Advertising or Business & Administration

Job description

Job Description

• Responsible in developing PTP Brand Management Strategy and facilitate all planned branding initiatives and activities.
• Carry out online and offline intelligent market research and analysis on ways to improve PTP brand in line with the current and future trends of the market and industry.
• Develop strategies and facilitate branding campaigns across print, broadcast, and online platforms to build the credibility of PTP brand and perceived positively.
• Custodian of creative content and corporate identity (CI Manual).
• Manage all aspects of Corporate Branding & Advertising.
• Manage all creative outputs by internal (and external) designer.

Requirements

• Candidate must possess at least Bachelor or Master’s Degree in Mass Communications, Marketing, Advertising or Business & Administration or equivalent.
• At least 7-12 years’ relevant working experience
• Male or female candidate
• Good in project planning and implementation as well as project management

· Good understanding of building brand awareness and the marketing mix

• Creativity and problem-solving ability
• Graphic design skills
• Excellent leadership, organisation/ attention to detail, communication and problem-solving skills
• Willing to work extra mile, multi-tasking and a team player.
• Able to work odd hours when required and willing to work during weekend and rest day if requested
• Familiar with port, shipping or logistics industry and business environment (would be an advantage)