Sunway Property, the property arm of Sunway Group, has been a leader in building vibrant communities since 1974. As a Master Community Developer, our innovative 'Build Own Operate' model allows us to create sustainable, thriving communities in Malaysia and beyond, with projects in China, Singapore, Cambodia, and Vietnam.
As the Manager, Corporate Communications for Sunway City Iskandar Puteri (SCIP), you will play a key role in shaping and elevating the township's brand identity and presence. You will support the Head of BrandComms in driving brand strategy, narrative development, stakeholder engagement, and integrated communications.
Brand Strategy & Narrative Development:
Develop and execute branding strategies that align with Sunway’s vision of integrated, sustainable townships. Craft compelling narratives and key messages to strengthen township positioning and community connection.
Stakeholder & Media Engagement:
Manage internal and external stakeholder communications, including media relations, partnerships, and community outreach to build brand affinity and trust.
Campaign & Event Support:
Lead and support campaigns, events, and community-driven initiatives that enhance brand visibility and reinforce township values.
Content & Channel Oversight:
Oversee the creation and alignment of content across digital, social, and traditional media platforms, ensuring consistency in brand voice and messaging.
Brand Perception & Insights:
Track market trends, customer feedback, and competitor positioning to refine communication strategies and identify opportunities for brand differentiation and growth.
Qualifications & Experience:
Bachelor's degree in Communications, Public Relations, or related fields
5+ years in corporate communications (property or real estate industry)
Communication & Creative Skills: Exceptional verbal and written communication skills with a creative approach to translating ideas into actionable brand strategies.
Analytical Skills: Strong data interpretation abilities for informed decision-making.
Organisation Skills: Highly motivated, great initiative, meticulous, loves challenges and able to multi-task.