Manager, Content Planning (KOL)

Wppmedia; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

WPP Media is seeking a Manager, Planning (Influencer Marketing) in Malaysia to lead day-to-day influencer campaigns for local and regional content initiatives. You will ensure campaigns meet timelines, budgets, and KPI targets while collaborating with agencies, clients, and internal teams.

You will translate client objectives into creator-first strategies, develop ecosystems, and maintain strong client relationships, driving growth and learning across multinational brands within the WPP Media

Qualifications

• 4–6 years' experience in influencer marketing, social strategy, or integrated communications.
• Strong understanding of Malaysia's creator ecosystem and platform best practices.
• Excellent strategic thinking, analytical, and storytelling skills.
• Strong analytical, presentation, and communication skills.
• Experience using creator discovery and analytics tools is an advantage.
• Highly organised with strong attention to detail.
• Advanced proficiency in PowerPoint, Word and Excel.

Responsibilities

• Lead planning and end-to-end influencer marketing campaigns across client accounts.
• Translate objectives into creator-first strategies driving measurable outcomes.
• Develop creator ecosystem strategies including audience segmentation and tiering.
• Research creator landscapes, platform trends and consumer behaviours for planning.
• Manage creator selection and data-backed recommendations.
• Build client relationships with timely updates and growth opportunities.
• Collaborate with Campaign Management, Strategy, Creative, Media, Analytics teams.
• Analyse campaign performance and translate insights into optimisations.
• Mentor junior team members and support their development.
• Stay ahead of platform developments and share insights internally.

Skills

Influencer marketing

Social strategy

Integrated communications

Tools

PowerPoint

Word

Excel

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Overview

We are seeking aManager, Planning (Influencer Marketing)who willbe responsible forthe day-to-day management and delivery of local and regionalcontent & influencer campaigns for WPP Media. This role requires a highly organized and self-motivated individual who ensures that campaigns are seamlessly implemented andachievetheir intended KPIs. Strong attention to detail, organizational skills, and a proactive attitude are essential to driving the success of our digital content initiatives.

Reporting of the Role

This role reports to:Content Planning Lead

3 Best Things About the Job

• Dynamic and Engaging Work Environment
  No two days are the same in this role, ensuring you stay engaged and motivated.You’llhave the chance to collaborate with media agencies, campaign management teams, clients, creative & analytics teams, content creators, digital publishers, and media partners. Our diverse range of campaigns will expose you to all phases of content andinfluencercampaigns.

• Exposure to Cutting-Edge Marketing
  Dive into the exciting and rapidly evolving world of data-driven content and influencer marketing, gaining insights and hands-on experience with the latest industry trends and strategies.

• Collaborate with Multinational Brands
  Work with renowned multinational brands under theWPP Mediaportfolio, playing a crucial role in the creation and success of high-impact digital and social content campaigns.

In This Role, Your Responsibilities Include

• Lead the planning and execution of end-to-end influencer marketing campaigns across assigned client accounts, ensuring campaigns are delivered on time, within budget, and against objectives.
• Translate client business and marketing objectives into creator-first strategies that drive measurable business and brand outcomes.
• Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations.
• Conduct research on creator landscapes, audience insights, competitor activity, platform trends, and emerging consumer behaviours to inform strategic planning.
• Manage creator selection and recommendation processes, ensuring all decisions are backed by data, audience relevance, strategic rationale, and brand fit.
• Build and maintain strong client relationships by providing timely campaign updates, managing expectations, and identifying opportunities to grow accounts.
• Collaborate closely with Campaign Management, Strategy, Creative, Media, and Analytics teams to ensure seamless campaign delivery and integrated planning.
• Analyse campaign performance and reporting, translating insights into optimisation recommendations and best practices for future campaigns.
• Mentor and coach junior team members, providing guidance, reviewing work, and supporting their professional development.
• Stay ahead of platform developments, creator trends, and social behaviours, sharing insights and thought leadership internally and with clients.
• Ensure operational excellence by overseeing campaign administration, maintaining accurate documentation, and ensuring all internal processes, governance, and compliance requirements are adhered to.
• Support any new business development.

Minimum Qualifications

• 4–6 years' experience in influencer marketing, social strategy, or integrated communications.
• Strong understanding of Malaysia's creator ecosystem and platform best practices.
• Excellent strategic thinking, analytical, and storytelling skills.
• Strong analytical, presentation, and communication skills.
• Experience using creator discovery and analytics tools is an advantage.
• Highly organised with strong attention to detail.
• Advanced proficiency in PowerPoint, Word and Excel.

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We'reOpen:we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.

• We'reOptimistic:we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.

• We'reExtraordinary:in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.

#LI-promoted

Please read our Privacy Notice for more information on how we process the information you provide.