Manager, Content Ecom SEA

Puma; Selangor; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading sportswear company is seeking an eCommerce Content Manager to manage their online marketplace content strategy. The ideal candidate has 6-7 years of marketing experience and knowledge in multiple marketplaces such as Lazada and Shopee. This role involves coordinating product listings, ensuring brand consistency, and analyzing data to drive market success. A Bachelor's degree in a relevant field is required. This position is based in Malaysia, Selangor.

Qualifications

• 6-7 years solid marketing/design/Ecom retail experience.
• Experience in 2 or more marketplaces, e.g., Lazada, Shopee.
• Familiar with eCommerce CMS and PIM systems.

Responsibilities

• Manage content for PUMA e-commerce and coordinate launches.
• Design and share content aligning with market insights.
• Ensure product listings go live with accurate content.

Skills

Marketing strategy

Content management

Market analysis

Cross-function communication

Education

Bachelor's degree in eCommerce / Marketing / Business

Tools

Microsoft Excel

Powerpoint

Photoshop

Job description

Overview

This role is responsible for managing content of PUMA e-commerce under the fast-growing E-commerce department and work closely with all key functions in the organization as well as external vendors i.e. marketplaces, enablers, etc.

Your Mission

1. Task 1: Marketplace content strategy, launches and channel management. Work together with stakeholders to set up PUMA SEA content strategy/operations, product launches and develop content calendar for 52 weeks for various marketplaces, which will be aligned with marketing & e-commerce calendar.

2. Task 2: Manage and maintain content resources by leveraging global synergy (global visual portal) and localized tasks, including store decoration, product photo shooting, videos and etc. Understand consumer insights and shopping behavior from different marketplaces, drive both brand consistency and differentiation among them. Able to design, file and share content in a logical way and monitor marketplaces on a daily basis in terms of the content/ copywriting/ photography/ font/ and etc, so that global branding standards are met. Work together with Ecommerce Marketplace Team for key designs and campaign banners to make sure brand image is well managed.

3. Task 3: Coordinate with internal teams and regional partners to ensure all product listings go live on schedule with accurate, up-to-date content. Manage backend operations across Seller Centers, including updating product listings, configuring campaign modules, and uploading promotional assets. Upload and test all campaign-related content and assets ahead of go-live dates to ensure seamless execution.

4. Task 4: Cross-function communications: cooperate with eCom performance marketing and business teams on a weekly basis and implement local marketplace Campaign initiatives through product launches and content strategy across SEA marketplaces. Work together with Ecom Merchandising and Ecom Marketing Manager, and support content based on product launch calendar. Be supportive and flexible to solve sale KPI, i.e. sell thru of slow movers, KV styles and etc.

5. Task 5: New projects & data analysis. Able to plan visuals creatives and use data to adjust content strategy, i.e. UV, conversion rate, inventory value and etc. Work together with PUMA eCom business team and provide competition analysis report from content & creative perspective, and drive innovation for all marketplaces.

Your Talent

• Education: Bachelor's degree in eCommerce / Marketing / Business or relevant studied.

• Professional: 6-7 years solid marketing/ design / Ecom retail experience, with proven organization and execution experience with internal/external parties preferred. Required to have experience in 2 or more Marketplaces which includes Lazada, Shopee, Zalora and/or Tiktok. Client experience would be a plus.

• IT Skills: Microsoft Excel, Powerpoint, Word and Photoshop (optional). Familiar with eCommerce CMS (content management system) and PIM systems for product system.

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