Manager, Communications and Digital (Contract) (based in Kuala Lumpur, Malaysia)

PETRONAS Lubricants International; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

PETRONAS Lubricants International seeks a Regional Digital Marketing and Communications Lead to spearhead digital marketing strategies across Asia. This role involves managing social media operations, leading a new in-house agency, and developing impactful campaigns tailored for local markets. Ideal candidates will possess a bachelor's degree and over 5 years of relevant experience in digital marketing.

Qualifications

• Minimum 5 years of experience in digital marketing and communications roles.
• Experience in managing diverse teams required.
• Strong expertise in project management and digital marketing tools.

Responsibilities

• Develop and execute digital marketing strategies across Asia.
• Manage social media channels and engage audiences.
• Lead the establishment of Asia’s first in-house agency.

Skills

SEO

PPC

Content Marketing

Social Media Strategy

Marketing Automation

Written Communication

Analytical Skills

Leadership

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Digital Media

Tools

HubSpot

Marketo

WordPress

Shopify

Google Analytics

SEMrush

Job description

ABOUT THE ROLE

The incumbent will oversee:

The Regional Digital Marketing and Communications Lead for Asia will spearhead the development and execution of cutting-edge digital marketing strategies and communications initiatives across the region. This pivotal role encompasses overseeing dynamic social media operations, orchestrating high-impact campaigns, and ensuring PETRONAS upholds an unparalleled digital presence to deeply engage and captivate consumers. Moreover, this position will be instrumental in launching the region's inaugural in-house agency, which will serve as the cornerstone for producing marketing assets and regional campaigns, while expertly tailoring materials to resonate with local markets.

KEY ACCOUNTABILITIES

1)Strategic Leadership

• .Orchestrate the conception and execution of a visionary digital marketing and communications strategy tailored for the diverse landscapes of Asia.
• Serve as the strategic linchpin for regional marketing initiatives, ensuring seamless alignment with the distinct dynamics and demands of local markets.

2)Social Media Management

• Manage social media channels across Asia, overseeing content creation, campaign execution, audience engagement, and performance analytics.
• Architect powerful digital narratives that elevate PETRONAS’ brand visibility and shape compelling consumer perceptions across the digital ecosystem.

3)Agency Leadership

• Establish and manage Asia’s first in-house agency, supervising a team of six creative professionals, including copywriters, content creators, and graphic designers.
• Uphold a gold standard of creative excellence and brand cohesion across all regional markets, serving as the central hub for marketing output in Asia.

4)Campaign Development

• Develop regional marketing campaigns to be cascaded to individual countries.
• Strategically localize creative assets to resonate with target audiences while preserving alignment with overarching regional goals.

5)Performance Analysis

• Leverage advanced analytics tools such as Google Analytics and SEMrush to rigorously assess campaign performance and digital impact.
• Translate data-driven insights into actionable strategies that maximize ROI, streamline execution, and deliver measurable business value.

Qualification

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 5 years of experience in digital marketing, communications, and team management roles.

Skills

• Strong expertise in SEO, PPC, content marketing, and social media strategy.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and content management systems (e.g., WordPress, Shopify).
• Exceptional written and verbal communication skills with a keen eye for detail.
• Proven ability to manage multiple projects effectively in dynamic, fast-paced environments.
• Analytical mindset with proficiency in performance tools such as Google Analytics and social media insights platforms.
• Experience in PR, media relations, and crisis communications is an advantage.
• Collaborative and influential leadership skills across multifunctional teams.
• Outstanding communication and interpersonal skills.
• Strong organizational and time management capabilities.
• Ability to multitask and prioritize effectively.
• Meticulous attention to detail and accuracy.
• Adaptability and a proactive attitude toward continuous learning.
• Team-oriented mindset with a focus on collaboration.

*Note:

Due to a high number of applications and competitions, please note that only shortlisted candidates will be notified. Should you have not received any feedback or response within 30 days of this advertisement, please regard your applications as unsuccessful.