Manager, Category Activation

Cari; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Sephora Malaysia is seeking a Manager, Category Activation to lead Sephora Collection growth across brick-and-mortar and Ecommerce. You will own category strategies, work with regional Supply Chain, and drive fragrance performance while maintaining healthy margins.

You will partner with Marketing and store teams to localize global plans, support store captains, and execute incentive programs to grow brand presence and sales across channels.

Qualifications

• 5–7 years of experience in merchandising, brand management or related commercial roles.
• Experience in fashion or beauty is strongly preferred.
• Passion for beauty with an eye for trends and style.
• Strong analytical skills with comfort in working with numbers.
• Excellent interpersonal communication and stakeholder influence.

Responsibilities

• Developing priorities and strategies for Sephora Collection growth in Malaysia across B&M and e-commerce.
• Coordinate with Supply Chain and Logistics to ensure stock availability across channels.
• Drive fragrance category sales and margins through omni-channel category plans.
• Collaborate with fragrance brands and source new opportunities for growth.
• Partner with internal teams on space planning, store expansions, and e-commerce opportunities.
• Oversee daily operations of the Sephora Collection brand in stores and online.

Skills

Merchandising

Brand Management

Account Management

Commercial skills

Analytical skills

Interpersonal communication

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Manager, Category Activation (Malaysia-Based)

As a Manager, Category Activation, you will be responsible in building the Sephora Collection brand and product categories in Singapore and Malaysia. As the brand guardian, this role’s objective would be to grow the business across both brick and mortar and Ecommerce for Sephora Collection, across different axes.

This role would also be the key stakeholder of the Fragrance category across both brick and mortar and Ecommerce, with the objective of driving sales as well as maintaining a healthy commercial margin.

You will shine here if you enjoy…

Commercial Planning and Development

• Developing priorities and strategies for Sephora Collection’s growth in Malaysia, across B&M and E-commerce, and across all axes
• Working closely with regional and local Supply Chain and Logistics team to ensure stock availability across all channels
• Being responsible for achieving volume and sharing targets by formulating strategies for the Fragrance category and executing Fragrance omni-channel category management plans
• Working closely in tandem with existing Fragrance brands, while also proactively sourcing new brand opportunities to drive growth
• Liaising with internal stakeholders to drive Fragrance sales, including but not limited to space planning and configurations, store expansions, and Ecommerce opportunities
• Managing daily operations of the brand in stores and Ecommerce

Brand Building and Marketing

• Adapting and localizing the global brand marketing plans for Sephora Collection
• Working closely with the Marketing team to oversee the execution of all consumer marketing strategies and campaigns across both channels

Retail Operations

• Managing, influencing, and supporting the Sephora Collection Team Captains across all retail stores through close collaboration, knowledge sharing and partnership
• Owning and executing the Sephora Collection incentive program across all stores
• Being the point of contact for Sephora Collection Team Captains for all matters pertaining to Sephora Collection
• Ensuring our store teams are well familiar and well trained with all Fragrance brands, to help drive sales further, developing tools and services as and when required

We would love to hear from you if you are/have…

• At least 5 to 7 years of experience in Merchandising, Brand Management, Account Management or other commercial skills
• Experience in fashion or beauty industry is strongly preferred
• Passionate about beauty, with a flair of trends and style is highly advantageous
• Strong analytical skills and comfortable with numbers
• Strong interpersonal communication skills, with the ability to influence stakeholders across all levels

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth,
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all.

We do not discriminate in recruitment, hiring, training, advancement, or other employment practices.

We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.