Manager, Category Activation

SEPHORA; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Sephora Malaysia is seeking a Manager, Category Activation to build Sephora Collection brands and product categories in Malaysia and Singapore, leading both brick-and-mortar and ecommerce efforts, and acting as brand guardian to grow the business while maintaining healthy margins.

You will collaborate with regional supply chain, marketing, and store teams to plan assortments, drive fragrance category growth, and expand ecommerce opportunities.

Qualifications

• At least 5 to 7 years in Merchandising, Brand Management or related roles.
• Beauty or fashion industry experience preferred.
• Strong analytical skills and ability to influence stakeholders.

Responsibilities

• Develop growth priorities and strategies for Malaysia, across B&M and E‑commerce.
• Coordinate with regional Supply Chain and Logistics for stock availability.
• Formulate fragrance category strategies and omni‑channel plans.
• Collaborate with fragrance brands and source new opportunities.
• Liaise with stakeholders on space planning, store expansions and ecommerce.
• Manage daily operations of the Sephora Collection in stores and online.

Skills

Merchandising

Brand Management

Account Management

Analytics

Stakeholder Influence

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Manager, Category Activation

As a Manager, Category Activation, you will be responsible in building the Sephora Collection brand and product categories in Singapore and Malaysia. As the brand guardian, this role’s objective would be to grow the business across both brick and mortar and Ecommerce for Sephora Collection, across different axes.

This role would also be the key stakeholder of the Fragrance category across both brick and mortar and Ecommerce, with the objective of driving sales as well as maintaining a healthy commercial margin.

You will shine here if you enjoy…

Commercial Planning and Development

• Developing priorities and strategies for Sephora Collection’s growth in Malaysia, across B&M and E-commerce, and across all axes
• Working closely with regional and local Supply Chain and Logistics team to ensure stock availability across all channels
• Being responsible for achieving volume and sharing targets by formulating strategies for the Fragrance category and executing Fragrance omni-channel category management plans
• Working closely in tandem with existing Fragrance brands, while also proactively sourcing new brand opportunities to drive growth
• Liaising with internal stakeholders to drive Fragrance sales, including but not limited to space planning and configurations, store expansions, and Ecommerce opportunities
• Managing daily operations of the brand in stores and Ecommerce

Brand Building and Marketing

• Adapting and localizing the global brand marketing plans for Sephora Collection
• Working closely with the Marketing team to oversee the execution of all consumer marketing strategies and campaigns across both channels

Retail Operations

• Managing, influencing, and supporting the Sephora Collection Team Captains across all retail stores through close collaboration, knowledge sharing and partnership
• Owning and executing the Sephora Collection incentive program across all stores
• Being the point of contact for Sephora Collection Team Captains for all matters pertaining to Sephora Collection
• Ensuring our store teams are well familiar and well trained with all Fragrance brands, to help drive sales further, developing tools and services as and when required

We would love to hear from you if you are/have…

• At least 5 to 7 years of experience in Merchandising, Brand Management, Account Management or other commercial skills
• Experience in fashion or beauty industry is strongly preferred
• Passionate about beauty, with a flair of trends and style is highly advantageous
• Strong analytical skills and comfortable with numbers
• Strong interpersonal communication skills, with the ability to influence stakeholders across all levels

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.