Manager, Cards Usage and Partnerships

HSBC; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading global bank is seeking a Manager for Cards Usage and Partnerships in Kuala Lumpur. This role involves managing credit card campaigns, driving customer engagement, and establishing partnerships to enhance cardholder benefits. The ideal candidate should have strong customer relation skills and experience in data analysis and budget management. Join to work in an inclusive environment that values teamwork and innovation.

Qualifications

• Strong background in campaign management and relationship building.
• Experience in managing budgets and analyzing campaign performance.
• Ability to work cross functionally and manage partnerships.

Responsibilities

• Develop and manage credit card campaigns to drive revenue growth.
• Coordinate with teams on program implementation and evaluation.
• Build and maintain partnership relationships with organizations.

Skills

Customer relationship management

Data analysis

Negotiation

Job description

Some careers grow faster than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

At HSBC, our purpose is opening up a world of opportunity and by joining our team, you can be part of something bigger. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible.

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra-high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Private Banking and Insurance.

We are currently seeking an ambitious individual to joinin the role ofManager, Cards Usage and Partnerships

Role Purpose

This role will be an integral part of the credit card product team, responsible for supporting the overall management of the Card usage campaigns and Merchant Partnerships. It involves working closely with internal stakeholders to drive customer and revenue growth through usage campaigns and to establish, build, and maintain partnership relationship with suitable organization to further enrich HSBC’s merchant partner benefits for existing cardholders.

Responsibilities:

• Develop and manage end-to-end credit card campaigns initiatives that drive spend and revenue growth, and to gain market share.
• Develop customer segmentation programs and implement various customer relationship deepening initiatives to drive card usage and strengthen customer loyalty
• Participate in product testing and mobile app enhancement
• Collaborate and co-ordinate with internal and external parties on programs implementation and post marketing evaluation
• Manage cards budget prudently and efficiently. Manage team’s monthly budget accruals, provisioning and expenses.
• Track and analyze campaign performance by applying learnings from past campaigns and use various insight, data analysis and competitor research to recommend improvements to drive card spend, customer growth, engagement and digital adaptation.
• Ensure the remarkable customer experience throughout customer journey with focus on simplicity and digitalization and address any card and campaign related issues and queries in a timely manner.
• Able to work with cross functional teams i,e Operations, D&IM, Legal and Compliance, Risk and Fraud teams.
• Management of third party vendor including completion of all reviews and agreement renewals.
• Identifying potential partners, leading the negotiation process and managing partnerships through to execution.
• Relationship building with existing partner brands, evaluating existing partnerships and analyzing ways to amplify the existing relationship
• Any other work-related requirements based on business need

Customers / Stakeholders

• Provides direction & support to all customer touch-points & operational functions in fulfilment of customer experience.

• Ensuring campaigns mechanics are communicated to all relevant parties especially front liners and complaints on cards related are properly

  handled.

• Monitor & review card cancellation reasons for improvement in process, service issues or product features/benefits or offers.

Operational Effectiveness & Control

• Ensuring full compliance to internal requirements as per FIM.

• Ensuring full compliance to external regulations & policies issued by Bank Negara Malaysia (BNM), Association of Banks Malaysia (ABM) and other relevant authorities.