Manager, Card Product Management

AEON Credit Service (M) Bhd; Kuala Lumpur; On-site; MYR 150,000 - 230,000; Full time

Job summary

AEON Credit Service (M) Berhad, based in Bangsar South, Kuala Lumpur, invites a Manager, Card Product Management to drive the strategic development and management of credit card products. This full-time role focuses on creating product roadmaps, enhancing customer experience and driving growth.

You will manage Biker card features, initiate enhancements, and collaborate with internal stakeholders to implement new product initiatives.

Qualifications

• Minimum 5 years of experience in product management, preferably in financial services or credit card industries.
• Strong analytical and problem-solving skills with ability to translate data into insights.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and manage product roadmaps for Biker card with competitive features and lifestyle alignment.
• Design campaigns and partnerships with EP Merchants to drive acquisition, usage and activation.
• Monitor product performance and profitability; manage card stock and marketing collaterals.
• Collaborate with internal stakeholders to implement new product initiatives aligned to business objectives.
• Assess market trends and competitive information to maintain competitiveness.
• Ensure regulatory compliance and internal policy adherence.
• Drive Easy Payment (EP) merchant acquisition and expand partner network.
• Lead end-to-end acquisition campaigns and measure channel performance.
• Work with Marketing to optimize digital acquisition funnels.

Skills

Analytical skills

Communication

Stakeholder management

Project management

Data-driven decisions

Education

Bachelor's degree in Business/Marketing

Postgraduate degree or professional certification in product/marketing (advantage)

Job description

About the role

As the Manager, Card Product Management at AEON Credit Service (M) Bhd', you will play a crucial role in driving the strategic development and management of the company's credit card products. In this full-time position based in Bangsar South, Kuala Lumpur, you will be responsible for creating and executing product roadmaps to enhance the customer experience and drive growth for the business.

What you'll be doing

Product Management:

Manage and ensure Biker card product features remains competitive and is align to the lifestyle and market trend appeal of this customer segment, with introduction of enhancements and/ or new initiatives .

Develop targeted campaigns, initiatives and/ or collaborate with EP Merchants to design privilege merchant promotions to drive card acquisition, usage and/ or activation of the card through the EP Merchant channel.

Monitor and review product performance and profitability.

Managing of card stock, card stationeries, marketing collaterals, accuracy of PDS and cardholder T&C/agreement.

Collaborate with internal key stakeholders to develop and implement new product initiatives/ projects that is align to business objectives.

Regularly assess market competition, market trend and competitive information to gauge competitiveness and effectiveness of product propositions.

Ensure compliance to related regulatory body and internal policy

Acquisition:

Build-up, expand and engage the Easy Payment (EP) Merchants as the core channel for acquisition of Biker card to forge a strong partner network.

Implement acquisition strategies and campaigns to grow credit card base.

Manage and work closely with sales channels to ensure card issuance achievement are in line with KPI.

Analyse the performance of channels for sales channels development/growth.

Work closely with credit assessment department for approval ratio area improvement.

Identify opportunities on credit criteria/ policy to improve customer on-boarding experience and card approval.

End-to-end campaign management - campaign development/approval, communication and fulfilment.

Managing of aggregator performance and review and overall reporting of acquisition performance & tracking

Work closely with Marketing team to drive digital acquisition including fine tuning the funnel and criteria to ensure better targeting and conversion

What we’re looking for

Minimum 5 years of experience in product management, preferably in the financial services or credit card/Biker industry

Strong analytical and problem-solving skills, with the ability to translate data into actionable insights

Excellent communication and stakeholder management skills, with the ability to present complex information clearly

Proven track record of delivering successful product launches and enhancements

Proficient in project management, with the ability to prioritize and manage multiple tasks simultaneously

Degree in Business, Marketing, or a related field, with a postgraduate degree or professional certification in product management or marketing being an advantage

AEON Credit Service (M) Berhad is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan and China. We established a strong presence in Malaysia since 1996 with a wide range of consumer financial services. Our portfolio currently includes credit card, personal financing and easy payment scheme which help enrich the livelihood of many Malaysians.

We offer an exciting and dynamic workplace for all employees. As part of our expansion plan, we are on the lookout for talented individuals who strive for excellence. If you are visionary go-getter, come join us today. Together, we can shape a promising and satisfying career path.