Manager, Campaign, Promotion & Event - Marketing

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading retail company in Selangor is seeking a Marketing Manager to develop and execute integrated marketing campaigns, manage promotions and events. Candidates should have a Bachelor's degree, 5+ years in relevant fields, and strong analytical and project management skills. Proficiency in Microsoft Office and a bilingual capability in English and Bahasa Malaysia are required. Flexibility and willingness to travel are essential.

Qualifications

• Minimum 5 years of experience in campaign, promotion, and event management.
• Strong experience managing in-store POSM and large-scale events.
• Fluent in English and Bahasa Malaysia; Mandarin proficiency is a plus.

Responsibilities

• Develop and implement creative A&P campaign proposals.
• Monitor campaign performance and provide insights.
• Plan and oversee execution of promotional activities.
• Conceptualize and execute on-ground events.
• Prepare and manage budgets across campaigns and promotions.

Skills

Campaign management

Analytical skills

Project management

Vendor management

Communication skills

Education

Bachelor’s Degree in Marketing, Business, or Mass Communication

Tools

Microsoft Office (Excel, PowerPoint, Word)

Marketing analytics tools

Job description

Campaign Management

• Develop and implement creative and results-oriented A&P campaign proposals that align with brand strategy and business objectives.
• Coordinate campaign planning from concept development to execution, ensuring alignment with stakeholders across different departments and external vendors.
• Monitor campaign performance, analyze effectiveness, and provide actionable insights and post-campaign reports.
• Continuously optimize campaign approaches based on consumer insights, competitor analysis, and market trends.

Promotion Management

• Plan, manage, and oversee the execution of promotional activities across multiple touchpoints particularly print and in-store POSM.
• Ensure all promotional materials and executions are delivered on time, within brand guidelines, and maintain consistent messaging across channels.
• Collaborate with multiple stakeholders to maximize promotional visibility and customer engagement.
• Track promotion outcomes and measure ROI to refine future initiatives.

Event Management

• Conceptualize, plan, and execute on-ground activations, product launches, roadshows, and customer engagement events in line with marketing campaigns.
• Handle end-to-end event management including vendor negotiations, logistics, staffing, permits, and production.
• Ensure seamless execution of events that reflect brand identity and deliver memorable customer experiences.
• Evaluate event success metrics, collect feedback, and apply learnings to improve future activations.

Budget Management

• Prepare and manage campaign, promotion, and event budgets, ensuring efficient allocation of resources.
• Track actual spend versus planned budget, identify variances, and recommend corrective measures when needed.
• Negotiate with vendors and agencies to maximize value without compromising quality.

Job Requirements

• Bachelor’s Degree in Marketing, Business, Mass Communication, or a related field.
• Minimum 5 years of relevant experience in campaign, promotion, and event management, preferably within Retail, FMCG, or QSR industries.
• Proven track record in developing and executing successful integrated marketing campaigns and promotional activities.
• Strong experience in managing in-store POSM, ATL/BTL promotions, and large-scale events/activations.
• Solid vendor management and negotiation skills with the ability to deliver cost-efficient yet high-quality outcomes.
• Strong analytical skills with the ability to track ROI, measure campaign effectiveness, and provide actionable insights.
• Excellent project management, organizational, and multitasking abilities in a fast-paced environment.
• Strong interpersonal and communication skills to work effectively with internal stakeholders, external partners, and agencies.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with marketing analytics tools.
• Fluent in English and Bahasa Malaysia; proficiency in Mandarin (read & write) is an added advantage for smoother communication with stakeholders.
• Willing to travel and work flexible hours when required (events, roadshows, activations).