Manager, Brand & Marketing

Allianz Malaysia Berhad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a seasoned marketing professional to spearhead brand management and marketing strategies. In this pivotal role, you will collaborate with diverse stakeholders to drive brand growth and customer engagement. Your expertise will be crucial in managing comprehensive marketing campaigns, leveraging data insights, and fostering partnerships. This dynamic position offers the chance to make a significant impact within a forward-thinking organization that values creativity and strategic thinking. Join a team that champions innovation and embraces diversity, making a difference in the financial services landscape.

Qualifications

• 10-12 years of experience in marketing and brand management.
• Strong understanding of marketing strategies and activation.

Responsibilities

• Manage marketing and brand activation strategies for campaigns.
• Collaborate with teams to develop strategies aligned with business objectives.

Skills

Marketing Strategy

Brand Management

Project Management

Data Analysis

Creative Thinking

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

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Looking for a career that allows you to take ownership of your work?

This is a vital role for the planning and execution of companywide brand and marketing strategies, brand management, and marketing of consumer campaigns that are aligned with our business objectives. You will work alongside multiple stakeholders to manage initiatives to drive brand and customer growth.

You'll be responsible for:

1. Manage the ideation and conceptualization of marketing and activation strategies for consumer and brand campaigns to support sales and customer growth.
2. Manage and execute 360-degree marketing and brand activation from planning, execution, and reporting.
3. Create targeted campaigns with content suited to the unique needs of target segments.
4. Collaborate with inter-departmental teams to develop and execute strategies that align with business objectives.
5. Support the Chief Market Management Officer (CMMO) Office on selected special/corporate projects and execute project management for Growth and Customer Centricity agenda.
6. Manage collaboration and relationships with key partners across diverse industries to create synergistic brand collaborations, sponsorships, and partnerships.
7. Responsible for obtaining and studying market information, identifying competitive movement, and developing measures to overcome competitive threats.
8. Identify partnership opportunities and work across departments to create activities that optimize brand exposure and foster community loyalty.
9. Liaise and manage the CMMO Office for industry-related matters.
10. Ensure adherence to relevant regulatory, compliance, and guidelines requirements (internal & external).
11. Leverage ChatGPT for market research, customer feedback analysis, and product ideation.

Important to your success:

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• At least 10-12 years of experience in marketing and brand management, preferably in the financial services industry.
• Strong understanding of marketing and brand strategy and activation.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Good communication and interpersonal skills for effective collaboration.
• Analytical mindset to derive insights from data and campaign reports.
• Creative thinking and problem-solving skills.
• Familiarity with market trends, competitor analysis, and consumer behavior.
• Proficiency in Microsoft PowerPoint and Excel.
• Attention to detail and a commitment to maintaining consistent brand standards.
• Willingness to travel for events as needed.
• Proficiency in English and Mandarin preferred.

Disclaimer:

Thank you for your interest in joining our team. Due to high application volume, we cannot provide individual feedback. If you do not hear from us within 14 days, please consider your application unsuccessful. All updates will be communicated via email. Please check your email regularly.

Allianz Group is a trusted insurance and asset management company. We value diversity and are an equal opportunity employer. We encourage applications from all backgrounds.

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Insurance & Superannuation, 1,001-5,000 employees

Founded in Germany in 1889, Allianz is a leading global insurer and financial services provider, serving over 78 million customers worldwide. Allianz Malaysia Berhad (AMB) is part of the group, with subsidiaries including Allianz Life Insurance Malaysia Berhad and Allianz General Insurance Company (Malaysia) Berhad.