Manager, Brand & Marketing

Allianz; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager, where you will take ownership of innovative marketing strategies and brand management initiatives. This vital role involves collaborating with diverse stakeholders to drive brand growth and customer engagement. You will lead the ideation and execution of targeted campaigns while ensuring alignment with business objectives. With a strong focus on market research and competitive analysis, you'll play a key role in optimizing brand exposure and fostering loyalty. If you're passionate about creative problem-solving and have a proven track record in marketing, this is the opportunity for you.

Benefits

Health Insurance

Flexible Working Hours

Professional Development Opportunities

Travel Allowance

Employee Discounts

Wellness Programs

Qualifications

• 10-12 years of experience in marketing and brand management, preferably in financial services.
• Strong understanding of marketing strategy and brand activation.

Responsibilities

• Manage marketing and brand activation strategies for campaigns.
• Collaborate with teams to align strategies with business objectives.

Skills

Marketing Strategy

Brand Management

Project Management

Data Analysis

Creative Problem-Solving

Communication Skills

Interpersonal Skills

Market Research

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

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Looking for a career that allows you to take ownership of your work?

This is a vital role for the planning and execution of companywide brand and marketing strategies, brand management and marketing of consumer campaigns that are aligned with our business objectives. You will work alongside multiple stakeholders to manage initiatives to drive brand and customer growth.

You'll be responsible for:

Manage the ideation and conceptualization of marketing and activation strategies for consumer and brand campaigns to support sales and customer growth.

Manage and execute 360-degree marketing and brand activation from planning, execution, and reporting.

Create targeted campaigns with content that are suited to the unique needs of target segments.

Collaborate with inter-departmental teams to develop and execute strategies that align with business objectives.

Support the Chief Market Management Officer (CMMO) Office on selected special/corporate projects and execution of project management for Growth and Customer Centricity agenda.

Manage the collaboration and relationship with key partners across diverse industries to create synergistic brand collaborations, sponsorships and partnerships.

Responsible to obtain and study market information, identify competitive movement, and develop measures to overcome competitive threats.

To identify partnership opportunities and work across departments to ideate and create activities to optimize brand exposure and foster loyalty in the community.

Liaison and management of CMMO Office for industry related matters.

To ensure adherence to relevant regulatory, compliance & guidelines requirements (internal & external).

Ability to leverage ChatGPT for market research, customer feedback analysis, and product ideation

Important to your success:

Bachelor's Degree in Marketing, Business, Communications, or related field.

At least 10-12 years of experience in marketing and brand management, or similar roles, preferably in financial services industry.

Strong understanding of marketing and brand strategy and activation.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Good communication and interpersonal skills for effective collaboration with cross-functional teams and partners.

Analytical mindset with the ability to derive insights from data and campaign reports.

Creative thinking and problem-solving skills to develop innovative brand approaches.

Familiarity with market trends, competitor analysis, and consumer behavior.

Proficiency in Microsoft Power Point and Excel.

Attention to detail and a commitment to maintaining consistent brand standards.

Willing to travel for events as and when needed.

Proficiency in both English and Mandarin is preferred to manage marketing materials

Disclaimer: Thank you for your interest in joining our team. Due to the high volume of applications we receive, we are unable to provide individual feedback to every applicant. If you do not hear from us within 14 days of submitting your application, please assume that you have not been selected for this position.

Important: All updates regarding your application status will be communicated via email. Please ensure you frequently check your email for updates and further instructions.

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.

Great to have you on board. Let's care for tomorrow.

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Insurance & Superannuation 1,001-5,000 employees

Allianz began in Germany over 120 years ago in 1889. Today, Allianz is one of the world's leading insurers and financial services providers. Allianz provides its over 78 million customers worldwide a comprehensive range of services in the areas of property and casualty insurance, life and health insurance, and asset management. Allianz Malaysia Berhad (AMB) is part of the Allianz Group. AMB, an investment holding company has two wholly-owned subsidiaries - Allianz Life Insurance Malaysia Berhad (“Allianz Life”) and Allianz General Insurance Company (Malaysia) Berhad (“Allianz General”).

Allianz began in Germany over 120 years ago in 1889. Today, Allianz is one of the world's leading insurers and financial services providers. Allianz provides its over 78 million customers worldwide a comprehensive range of services in the areas of property and casualty insurance, life and health insurance, and asset management. Allianz Malaysia Berhad (AMB) is part of the Allianz Group. AMB, an investment holding company has two wholly-owned subsidiaries - Allianz Life Insurance Malaysia Berhad (“Allianz Life”) and Allianz General Insurance Company (Malaysia) Berhad (“Allianz General”).

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