Livestream Host (Full Time)

Watson's Personal Care Stores; Kuala Lumpur; On-site; MYR 20,000 - 100,000; Full time

Job summary

A leading personal care retailer in Kuala Lumpur seeks a dynamic Livestream Host to engage audiences through effective video presentations. Responsibilities include hosting live streams, interacting with viewers, and promoting a variety of health and beauty products. Candidates must possess excellent communication skills, a cheerful personality, and be comfortable in front of the camera. A diploma or degree in marketing or related fields is preferred. Experience in livestream hosting, particularly in beauty and wellness products, is a plus.

Qualifications

• Fluent in Bahasa Malaysia and English.
• Fresh Graduate or prior experience in livestream hosting.
• Experience promoting beauty and wellness products.

Responsibilities

• Host live streams on social media platforms.
• Interact with viewers, answering questions and driving engagement.
• Promote brand products and maintain a positive brand image.

Skills

Excellent communication skills

Public speaking skills

Product presentation skills

Education

Diploma or Degree in Marketing, Communication, Digital Media

Job description

Watson's Personal Care Stores – Kuala Lumpur, Kuala Lumpur

Job Overview: We are seeking an enthusiastic and charismatic Livestream Host to engage our audience and showcase our extensive range of health and beauty products. The ideal candidate will be passionate about skincare, cosmetics, and wellness, creating an interactive and informative shopping experience for our viewers. Additionally, the Livestream Host will be involved in the video creation process, contributing to the planning and production of engaging content that aligns with our brand values.

Job Descriptions

Livestream Host

• Responsible for hosting live stream on social media platforms, including but not limited to TikTok.
• Interact with viewers during live broadcasts, attract and maintain the audience’s attention, drive traffic and engagement, provide professional advice, answer enquiries and build a strong and loyal online community.
• Act as a brand ambassador, promoting our products/services and maintaining a positive brand image.
• Introduce product selling points, display of product, reviews and consumer experiences in an attractive and creative manner during livestream sessions.
• Provide accurate product information, including materials, prices, and benefits, to assist customers in making informed purchase decisions.
• Proactively encourage online audiences to adopt our product and make online purchases.
• Review data (insight & feedback) after the livestream, and continuously elevate the livestream effect; develop creative ways to enhance and improve livestream flows.

Host Performance

• Candidates are required to possess excellent communication skills, good public speaking skills and good product presentation skills.
• Candidate must be presentable, cheerful and have an attractive personality, and be comfortable talking in front of the camera, not camera shy.
• Familiar with live streaming technology, proficient in using live streaming equipment and operations, and able to quickly process and solve technical issues.
• Have an in-depth understanding of the live streaming process and program content, able to plan and adjust according to audience needs.
• Equipped with on-site scheduling and contingency response capabilities, able to respond promptly to unexpected situations and take effective measures.
• Candidates must possess good discipline and teamwork spirit, willing to learn, have a positive attitude and be able to work under pressure.
• Flexibility to work during weekends and public holidays based on promotional needs and live broadcast schedules.

Content Management

• Be part of a talent pool for video shooting and contribute to content ideas and planning.

Qualifications

• Bahasa Malaysia and English Speaking.
• Fresh Graduate / Prior Experience in Livestream Hosting, E-commerce, Marketing or related field.
• Diploma or Degree in Marketing, Communication, Digital Media or related field are preferred.
• Experience in livestream hosting, streaming, or blogging with ability to promote and drive sales (passion for beauty, skincare, and wellness).
• Excellent communication and interpersonal skills; ability to engage and entertain a live audience.
• Familiarity with TikTok’s platform, trends and features.
• Fast learner and good attitude.
• Ability to work flexible hours including evenings and weekends to accommodate livestream schedules.