Live Host (TikTok)

LUMIINA PRODUCTION ENTERPRISE; Penang; On-site; MYR 33,000 - 67,000; Full time

Job summary

LUMIINA PRODUCTION ENTERPRISE in Penang seeks a dynamic TikTok Live Host to present product features, prices, and promotions to live audiences.

You will read and respond to live chat, promote pinned products, and follow daily sales campaigns while aligning with brand guidelines. Test lighting and sound setup before going live to ensure high-quality streams.

Fluent in local languages, you stay energetic for hours and adapt to trending sounds and interactive formats to maximize engagement and sales.

Qualifications

• Dynamic, energetic on-camera presence.
• Fluent in local languages with clear articulation.
• Ability to think quickly and respond to live questions.

Responsibilities

• Host engaging TikTok Live sessions to present features, prices, and exclusive promotions.
• Interact with viewers by reading and replying to live chat, and acknowledge followers or gifters.
• Drive sales by persuading viewers to purchase pinned products or use shopping links.
• Coordinate with marketing to align talking points with daily campaigns and brand guidelines.
• Set up lighting and audio equipment prior to going live to ensure quality streams.

Skills

Live hosting

Audience engagement

Product promotion

Content creation

Job description

Host Live Streams: Run engaging broadcast sessions on TikTok to introduce product features, prices, and exclusive promotions.

Interact with Viewers: Read and respond to live chat comments, answer questions quickly, and acknowledge new followers or gifters.

Drive Sales: Persuade viewers to purchase pinned products or use yellow-basket shopping links during the stream.

Content Planning: Coordinate with marketing teams to align talking points with daily sales campaigns and brand guidelines.

Set Up Equipment: Test lighting, audio microphones, and phone or camera hardware before going live.

Requirements

Confident Personality: High energy, charismatic on-camera presence, and comfortable speaking continuously for hours.

Communication Skills: Fluent in required local languages with clear articulation and quick thinking.

Trend Awareness: Familiar with trending TikTok sounds, interactive formats, and e-commerce selling tactics.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Tiktok Live Host? Which of the following types of qualifications do you have? Do you have Product Promotion experience?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.