Lifecycle Digital Content & Communications Strategist

Public Mutual Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Public Mutual Berhad in Malaysia seeks a seasoned communications professional to drive investor engagement, steward corporate messaging, and strengthen brand reputation across channels. You will design and execute multi-platform campaigns, map digital journeys, craft audience-tailored content, and analyze data to improve onboarding and retention.

The role requires a Bachelor's degree with 6+ years of experience, outstanding English communication, Mandarin a plus, and a forward-looking mindset to

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field with at least 6 years of experience.
• Strong track record in corporate communications, reputation management, public relations, and social media engagement.
• Excellent written and spoken English; Mandarin proficiency is a plus.
• Creative, adaptable professional with a passion for brand building and readiness to embrace change.

Responsibilities

• Drive ongoing engagement with investors, Unit Trust Consultants, and customers to strengthen onboarding, retention, and re-engagement strategies in line with lifecycle marketing goals.
• Design, execute, and track multi-channel digital marketing campaigns across email, SMS, WhatsApp, push notifications, social media, web, and app platforms.
• Map and analyse digital journeys to uncover insights and opportunities for stronger connections.
• Develop compelling and relevant content tailored to different audience segments and lifecycle stages.
• Leverage analytics to measure post-onboarding engagement, providing insights and recommendations to enhance campaign performance and maximise impact.

Skills

Corporate communications

Reputation management

Public relations

Social media engagement

Education

Bachelor’s degree in Communications/PR/Journalism/Marketing or related field

Job description

Public Mutual Berhad in Malaysia seeks a seasoned communications professional to drive investor engagement, steward corporate messaging, and strengthen brand reputation across channels. You will design and execute multi-platform campaigns, map digital journeys, craft audience-tailored content, and analyze data to improve onboarding and retention.

The role requires a Bachelor's degree with 6+ years of experience, outstanding English communication, Mandarin a plus, and a forward-looking mindset to