Lecturer - Advertising & Brand Management

Taylor's University Sdn Bhd; Selangor; On-site; MYR 70,000 - 100,000; Full time

Job summary

A leading educational institution in Malaysia is seeking a Lecturer in Advertising & Brand Management. The role requires a PhD, teaching responsibilities at the undergraduate level, research activities, and strong industry engagement to enhance student learning. Applicants should have a solid academic background along with teaching experience and a network in the advertising field.

Qualifications

• Possess a PhD in Media and Communication with specialization in Advertising.
• Published at least 1 paper in C.I. journal in the last 5 years.
• Demonstrated experience in higher education teaching and curriculum development.

Responsibilities

• Deliver high-quality teaching across Advertising & Brand Management modules.
• Conduct research, scholarly, or creative activities.
• Build and maintain strong links with advertising and marketing industries.

Skills

Higher education teaching

Curriculum development

Industry collaboration

Student mentorship

Digital tools integration

Education

PhD in Media and Communication or related field

Tools

Adobe Creative Suite

Job description

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Lecturer - Advertising & Brand Management

Posted on: 26 Sept 2025

Division: Higher Education (HE)

Department: School of Media & Communication (40000304)

RESPONSIBILTIIES

Teaching & Learning

• Deliver high-quality teaching across Advertising & Brand Management modules at undergraduate level (and postgraduate where applicable).
• Undertake curriculum design, development, and review to ensure alignment with programme outcomes and industry needs.
• Prepare and deliver lectures, tutorials, workshops, and practical sessions using effective and engaging teaching methods.
• Provide academic advising, consultation hours, and mentorship to guide students’ learning, career development, and well-being.
• Contribute to assessment activities such as setting, invigilating, marking, and moderating examinations and assignments.
• Integrate digital tools and innovative pedagogies to enhance student engagement and learning outcomes.

Research & Scholarly Activity

• Conduct research, scholarly, or creative activities in relevant areas of advertising, branding, or marketing.
• Publish in peer-reviewed journals, conferences, or recognised industry/academic platforms.
• Seek research funding, consultancy, or industry collaboration opportunities.
• Supervise undergraduate research projects, and postgraduate research

Industry Engagement & Collaboration

• Build and maintain strong links with the advertising, branding, and marketing industries.
• Facilitate live briefs, guest lectures, field projects, and internships to enrich the student learning experience.
• Contribute to the School’s strategic initiatives through industry partnerships, collaborations, and professional engagement.

Administration & Service

• Undertake administrative responsibilities such as module leadership, programme coordination, or participation in committees.
• Support student recruitment, orientation, and retention initiatives.
• Participate in accreditation, quality assurance, and programme monitoring processes.
• Contribute actively to departmental, School, and Faculty events and activities.

REQUIREMENTS

• Possess aPhD inMedia and Communicationwith a specialization inAdvertisingor a closely related field from a reputable institution
• Published at least 1 paper in in C.I. journal (ISI, SCOPUS) in the last 5 years
• Demonstrated experience in higher education teaching and curriculum development or substantial industry experience in advertising, branding, or marketing with evidence of coaching, mentoring, and high-quality presentation skills.
• Ability to develop engaging teaching methodologies and materials, including the effective use of digital and interactive technologies to facilitate learning.
• Strong industry network and knowledge of current trends in advertising and brand management are an added advantage.
• Proficiency in creative software applications, particularly Adobe Creative Suite for teaching. Knowledge of additional digital, interactive, and emerging creative technologies will be an added advantage.