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Lead Specialist - Email Marketing | Petaling Jaya, MY
AICPA
Petaling Jaya
Hybrid
MYR 150,000 - 200,000
Full time
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Job summary
AICPA is seeking an Email Marketing Specialist to design and enhance marketing campaigns using Salesforce Marketing Cloud. You will focus on customer engagement through personalized communication strategies, with responsibilities spanning campaign management and performance analysis. Join a supportive environment that prioritizes work-life balance and continuous learning.
Benefits
Qualifications
- 2 years experience in email marketing operations.
- Salesforce Marketing Cloud Certifications required.
Responsibilities
- Develop and implement email marketing campaigns using Salesforce Marketing Cloud.
- Monitor key email marketing metrics and conduct A/B testing.
- Ensure data accuracy and compliance with marketing regulations.
Skills
Education
Job description
Ensure security, prevent and detect fraud, and fix errors
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Save and communicate privacy choices
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Store and/or access information on a device
Precise geolocation data, and identification through device scanning
Precise geolocation and information about device characteristics can be used.
Content measurement and services development
Content performance can be measured. Your activity on this service can help develop and improve products and services.
Personalised advertising and content, advertising and content measurement, and audience research
Advertising and content can be personalised based on your profile. Your activity on this service can be used to build or improve a profile about you for personalised advertising or content. Advertising and content performance can be measured. Reports can be generated based on your activity and those of others.
Job Description
About the Role:
You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations. This role is expected to start by mid-August to participate in a Salesforce training class.
You Will:
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows. Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior.
- Monitor important email marketing metrics to create insights and inform future campaign strategies
- Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
- Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
- Use a hybrid work schedule
Qualifications
You Have:
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
- 2 years experience in email marketing operations
How We Support You:
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace, including healthcare, retirement, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us:
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
Learn more about The Association on LinkedIn and our Career Site .
#LI-DNP
#LI-Hybrid #GreatPlacetoWork
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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