Lead, Social Media and Content (Assistant Manager) | TNG

Touch 'n Go Group; Kuala Lumpur; Hybrid; MYR 48,000 - 72,000; Full time

Job summary

Touch 'n Go Group is seeking a Digital Marketer to develop and execute innovative digital marketing strategies. The role involves managing social media content, analyzing campaign performance, and collaborating with internal teams. Ideal candidates possess strong experience in digital marketing, content creation, and a passion for driving brand engagement in a fintech atmosphere.

Benefits

Hybrid work arrangement and flexi hours.

e-Wallet meal allowance.

Unlimited office pantry fruits, snacks and drinks.

Mobile and broadband subscription reimbursement.

Medical coverage including dental, optometrist, and mental care.

Corporate membership discount.

Qualifications

• At least 4-6 years of experience in Digital Marketing and Social Media Management.
• Certifications in social media marketing are an advantage.
• Strong skills in copywriting and content planning.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Oversee the creation of compelling digital content across multiple platforms.
• Manage and execute digital marketing campaigns to achieve business objectives.

Skills

Digital Marketing

Social Media Management

Content Creation

SEO

Data Analysis

Campaign Management

Education

Bachelor’s Degree in Digital Marketing

Tools

Google Analytics

Facebook Business Suite

LinkedIn Analytics

Job description

We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP

We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation, Touch ‘n Go will always be here to inspire our talents to grow as leaders and innovators giving you the power to make a difference.

What would you do?

Digital Strategy Development:

• Develop and implement comprehensive digital marketing strategies to support brand and business objectives.
• Identify digital trends and tools to improve customer experience and brand presence.
• Develop Digital Strategy & Social media calendar in line with BMMC marketing strategy to achieve corporate goals & objectives.
• Define digital goals and KPIs, track performance, and optimize strategies accordingly

Content Creation & Social Media Management:

• Develop and implement a data-driven content strategy to enhance brand presence, engagement, and audience growth.
• Oversee the creation of compelling digital content, including social media posts, videos, blogs, infographics, and interactive formats.
• Ensure brand consistency across all digital platforms by collaborating with creative teams and internal stakeholders.
• Manage content quality, audience engagement, and platform optimization to maintain a strong digital presence.
• Monitor audience insights and engagement metrics to refine content strategies for maximum impact and ROI.
• Align content with marketing campaigns, corporate messaging, and key business objectives.

Campaign Management:

• Plan, execute, and manage digital marketing campaigns, ensuring they align with overall business goals.
• Manage budgets for digital marketing efforts, ensuring cost-effective strategies and a positive ROI.
• Coordinate with other departments to promote digital marketing efforts, including sales and product teams.

SEO & SEM:

• Ensure TNG Website is optimal and updated with latest promotion & product launches.
• Lead search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website ranking, visibility, and performance.
• Analyse digital trends to ensure the company’s search engine strategies are up-to-date.

Data Analysis & Performance Reporting

• Track campaign performance, user behaviour, and engagement metrics using analytics tools (e.g., Google Analytics, social media insights).
• Generate reports on digital marketing effectiveness and provide data-driven recommendations for optimization.
• Monitor audience insights and competitor benchmarking to refine digital strategies.
• Stay updated on emerging digital trends, platform updates, and social media best practices.
• Continuously optimize content and campaign strategies based on performance data.

Social Media Management:

• Oversee the management and growth of the company’s social media profiles and presence namely Instagram, Facebook, Linked-in.
• Analyse and report on social media campaign performance to optimize future content.
• Ensure consistency and recency of quality content, fanbase growth & engagement levels.

Influencer & KOL Engagement:

• Develop and manage relationships with Key Opinion Leaders (KOLs), influencers, and content creators in fintech, lifestyle, and mobility sectors.
• Identify relevant influencers, negotiate collaborations, and oversee content creation to amplify brand messaging.
• Track and analyse influencer campaign performance, providing insights and recommendations to optimize effectiveness.

Stakeholder Collaboration:

• Collaborate with internal teams, such as design, sales, and product development, to ensure consistency in messaging and achieve common goals.
• Communicate with external agencies or vendors for support in areas like digital advertising or content production.

Any other duties and tasks as assigned and/or as required by the Head of Division.

Who should join us?

• Bachelor’s Degree in Digital Marketing, Marketing & Communication, Journalism Marketing or a related field.
• Certifications in social media marketing, Google Analytics, Facebook Blueprint Certification will be added advantage.
• At least 4-6 years of experience in Digital Marketing, Social Media Management.
• Brand & Marketing experiences in consumer products and or creative/digital agencies will be an added advantage
• Proven experience in managing Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and emerging platforms.
• Ability to develop and execute social media strategies aligned with business goals.
• Experience in social media advertising (Meta Ads, Google Ads, YouTube Ads, TikTok Ads).
• Strong skills in copywriting, content planning, and storytelling.
• Basic knowledge of graphic design and video editing tools.
• Ability to curate and manage a brand’s content calendar.
• Proficiency in using Google Analytics, Facebook Business Suite, LinkedIn Analytics, and other social media insights tools.
• Experience in tracking KPIs like engagement rate, reach, impressions, click-through rate (CTR), and conversions.
• Strong customer engagement and community-building skills.
• Ability to handle crisis management and online reputation management.
• Quick response time and adaptability in managing online interactions.
• Knowledge of A/B testing, retargeting, and campaign optimization.
• Understanding of search engine optimization (SEO) for social media content.
• Basic knowledge of email marketing, influencer marketing, and website traffic growth.
• Ability to identify and leverage trends (e.g., memes, viral content, trending hashtags).
• Creative mindset to produce engaging and shareable content.
• Experience working in B2C or B2B industries, depending on the company’s needs.
• A strong portfolio showcasing successful social media campaigns and growth strategies.

Our Perks & Benefits:

• Hybrid work arrangement and flexi hours.
• e-Wallet meal allowance.
• Unlimited office pantry fruits, snacks and drinks.
• Mobile and broadband subscription reimbursement.
• Flexibility to opt dependents coverage (spouse, child, parents or parents-in-law) for outpatient medical benefits.
• Additional leave including family leave and paid care leave to care for family members.
• Medical coverage including dental, optometrist, mental care, maternity, registered
• Traditional Chinese Medicine (“TCM”) and Chiropractic.
• Corporate membership discount and many more to explore.

We believe that you have what it takes to fit into the Touch ‘n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!

Touch ‘n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch ‘n Go’s policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [e-mail]

Note: Only shortlisted candidates will be contacted.