Lead, Retail Brand Marketing Malaysia

Nike; Kuala Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in athletic apparel seeks a Lead, Retail Brand Marketing for Malaysia. This pivotal role involves driving retail marketing initiatives, enhancing brand presence, and understanding local sports culture and trends. Candidates must have substantial experience in brand management and a strong passion for retail marketing.

Qualifications

• 7+ years experience in retail brand management, consumer marketing, or related fields.
• Deep knowledge of sports, sneaker/streetwear culture, youth trends.
• Experience managing budgets, agencies, and design teams.

Responsibilities

• Drive retail brand initiatives across channels and ensure seamless execution.
• Lead retail marketing and visual merchandising for Nike stores.
• Develop and execute retail marketing plans, monitor campaigns.

Skills

Leadership

Strategic thinking

Digital savvy

Strong design sensibility

Proactive

Excellent English communication

Education

Bachelor’s degree in marketing, Business, Communications or equivalent

Tools

PowerPoint

Keynote

Excel

Job description

Who You’ll Work With

The Lead, Retail Brand Marketing Malaysia, will report to the Senior Director, Marketing – SEA&I and collaborate closely with Marketing and Marketplace teams across Southeast Asia & India (SEA&I) and Asia-Pacific Latin America (APLA). This role will work with teammates across Nike to develop effective ways to inspire and connect with athletes.

Key stakeholders include Retail Brand, Visual Merchandising, EKIN, Brand Management, Brand Creative, Integrated Media, Digital Marketing, Energy Marketing, Product & Merchandising, Commercial Sales, Stores and Marketplace Partners, Finance & Procurement, Agency & Production partners.

Who We Are Looking For

We seek a Lead, Retail Brand Marketing Malaysia to join our Retail Marketing team. This role is pivotal in shaping the future of Sport & Culture in Malaysia’s retail landscape, requiring a strong understanding of local sports, communities, youth culture, sneaker & fashion trends. The candidate should lead initiatives, balance creativity with organization, and possess digital savvy to keep pace with consumers.

• Bachelor’s degree in marketing, Business, Communications or equivalent
• 7+ years experience in retail brand management, consumer marketing, or related fields in fashion, sports, or consumer brands
• Strong design sensibility and passion for retail marketing art & science
• Deep knowledge of sports, sneaker/streetwear culture, youth trends, and Nike brand
• Strategic thinking, leadership, and influence skills
• Proactive, creative, organized in fast-paced environments
• Experience managing budgets, agencies, and design teams
• Team-oriented with coaching and mentoring ambition
• Proficiency in PowerPoint, Keynote, Excel
• Excellent English communication skills, with experience presenting to teams and leadership

What You’ll Work On

As Lead, Retail Brand Marketing Malaysia, you will drive retail brand initiatives across channels, ensuring seamless execution and elevated brand presence through campaigns, product launches, and sports moments. Your efforts will enhance Nike’s marketplace appearance and deepen customer engagement.

• Lead retail marketing and visual merchandising for Nike stores and multi-brand locations, maintaining brand standards and retail excellence
• Focus on seasonal and ongoing retail projects, creating holistic customer journeys to boost engagement and growth
• Manage retail brand operations, cross-functional collaboration, agency relationships, and retail asset development
• Innovate with disruptive ideas and lead retail activations with partners
• Develop and execute retail marketing plans, monitor campaigns, and handle operational tasks
• Gather consumer insights related to shopping behaviors and cultural trends
• Collaborate with Nike Direct Stores and Marketplace teams to align retail concept marketing and brand standards