Launch Manager

Novartis; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic professional to define and implement product strategies in collaboration with local and global teams. This role involves leading pre-launch planning, executing tactical marketing plans, and ensuring brand growth through effective budget management and market insights. You will collaborate with cross-functional teams to enhance product performance and engage stakeholders. If you are passionate about making a difference in the healthcare sector and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Experience in brand launch and cross-cultural environments.
• Strong project and operations management skills.

Responsibilities

• Lead pre-launch planning and execution for product launches.
• Monitor brand budgets and assess marketing mix for effectiveness.

Skills

Agility

Asset management

Commercial excellence

Cross-functional collaboration

Customer orientation

Digital marketing

Healthcare sector understanding

Influencing skills

Marketing strategy

Negotiation skills

Operational excellence

Priority disease areas expertise

Product lifecycle management

Product marketing

Product strategy

Stakeholder engagement

Stakeholder management

Strategic partnerships

Job description

Summary

Define product strategy in agreement with local management and the global marketing department, and implement supporting tactical plans/projects.

About The Role

Major accountabilities:

• Lead pre-launch planning and execution excellence for product pipeline launches.
• Responsible for execution, monitoring, and analysis of the agreed tactical plans to ensure brand growth.
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts, and expenses; assess marketing mix for cost-effectiveness and results.
• Identify market insights and opportunities through customer interactions; execute central and regional marketing activities.
• Monitor product performance and external environment; take corrective actions as needed to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities such as scouting centers, KOLs, and OLs by disease within the territory.
• Identify specific needs for each patient segment and implications of the disease within the territory.

Key Performance Indicators

• Prelaunch excellence and timely execution.
• Performance management, employee relations, feedback, and surveys (e.g., Field Force, Marketing, Global Marketing, Medical, Regulatory).
• Ensure full compliance with regulatory requirements.

Minimum Requirements

Work Experience:

• Brand launch experience
• Cross-cultural experience
• Project management
• Operations management and execution

Skills:

• Agility
• Asset management
• Commercial excellence
• Cross-functional collaboration
• Customer orientation
• Digital marketing
• Healthcare sector understanding
• Influencing skills
• Marketing strategy
• Negotiation skills
• Operational excellence
• Priority disease areas expertise
• Product lifecycle management
• Product marketing
• Product strategy
• Stakeholder engagement
• Stakeholder management
• Strategic partnerships

Languages

• English

Novartis is committed to building an outstanding, inclusive work environment and diverse teams that reflect the patients and communities we serve.

Why Novartis:

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