KOL Key Account Management

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading e-commerce platform in Kuala Lumpur is looking for a KOL Management Specialist. The candidate will develop relationships with key influencers, analyze affiliate performances, and educate KOLs on maximizing engagement. The ideal applicant has a bachelor's degree, strong analytical abilities, and excellent communication skills in English and additional languages. Join our dynamic team to drive influencer marketing success.

Qualifications

• Bachelor’s degree required.
• Experience in KOL management is a plus.
• Strong analytical skills with a proficiency in Microsoft Excel.

Responsibilities

• Develop and maintain relationships with KOLs.
• Educate KOLs on increasing traction via the Shopee Affiliate Programme.
• Analyze conversion performances and affiliate initiatives.

Skills

Strong analytical skills

Innovative problem-solving

Team player

Excellent command of English

Fluency in Bahasa Melayu

Fluency in Mandarin

Education

Bachelor’s degree in any field

Tools

Microsoft Excel

Job description

Responsibilities

• Develop and maintain a close relationship with key Shopee Affiliate Key Opinion Leaders (KOL) on matters such as affiliate livestream, affiliate posting, conversions and ad hoc brand/sponsorship collaborations.
• Educate KOLs on methods to increase their traction through the Shopee Affiliate Programme.
• Analyze activities, conversion performances and affiliate initiatives to drive orders and traffic.
• Maintain/increase KOLs’ streams and stream hours, Shopee Postings and Shopee campaign participation.
• Share and onboard KOLs to new campaigns and initiatives to promote KOL’s revenue growth.
• Identify latest content and social media trends to be adapted into Shopee campaigns.
• Any other ad-hoc tasks assigned.

Qualifications

• Bachelor’s degree in any field.
• Experience in KOL management would be an added advantage.
• Strong analytical skills, with proficiency in Microsoft Excel.
• Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
• Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
• Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.

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