KOL Coordinator

Bjak Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A financial services platform in Kuala Lumpur seeks a proactive KOL Coordinator to support influencer and UGC campaigns. This role involves managing creator relationships, coordinating campaign workflows across multiple platforms, and analyzing campaign performance. The ideal candidate should have a Bachelor's degree in a relevant field and possess strong organizational skills along with 1-3 years of experience in similar roles. Join a collaborative environment that values innovative ideas and offers fast career growth.

Benefits

Attractive, above-market compensation

Fast career growth opportunities

Collaborative and inclusive environment

Qualifications

• Experience in influencer marketing or UGC management.
• Strong understanding of social media platforms.
• Excellent communication and interpersonal skills.

Responsibilities

• Coordinate KOL and UGC creator workflows.
• Monitor and report on campaign performance.
• Collaborate with Creative, Growth, and Marketing teams.

Skills

Influencer marketing

Social media trends

Communication skills

Organizational skills

Analytical mindset

Creative thinking

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

KOL or social analytics tools

Job description

BJAK is Southeast Asia's largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com. Our proprietary technologies—from custom APIs to AI‑driven engines—are designed to make complex financial services more accessible, from insurance to investments.

We operate across Malaysia, Taiwan, and Japan, and are building next‑generation AI systems to transform how people experience financial services in ASEAN.

If you're looking for a company where you can grow fast, think big, and make meaningful impact—join us.

What We're Looking For

We are seeking a proactive and detail‑oriented KOL Coordinator to support our influencer, UGC, and partnership ecosystem. In this role, you will coordinate with creators, manage communication and deliverables, and ensure the smooth execution of KOL and UGC campaigns across multiple platforms. The ideal candidate understands social media trends, enjoys working with creators, and can manage multiple moving parts efficiently.

What You'll Do

1. KOL & UGC Creator Coordination

• Handle micro and mid‑tier influencers and our freelance UGC content creators.
• Assist in identifying, shortlisting, negotiating, and onboarding creators.
• Manage creator communication, timelines, deliverables, and approvals.
• Maintain updated databases and nurture long‑term creator relationships.

2. Content Coordination & Creative Support

• Support content scripting, creative direction, and briefing sessions.
• Review and evaluate content quality to ensure brand and campaign alignment.
• Spot and apply trending content formats (especially TikTok/Reels‑style).
• Optimize UGC creatives for ads and performance‑focused campaigns.

3. Campaign Execution

• Coordinate end‑to‑end campaign workflows: logistics, seeding, approvals, posting schedules.
• Manage product delivery and required admin tasks (contracts, invoices, documentation).
• Ensure compliance with platform rules and proper disclosure (#ad, etc.).

4. Performance Monitoring & Reporting

• Track KOL and UGC content performance: reach, engagement, CTR, conversions.
• Conduct A/B testing on creatives to improve performance.
• Prepare weekly/monthly reports and insights to support future campaign optimization.

5. Cross‑Functional Collaboration

• Work closely with Creative, Growth, Marketing, and Product teams.
• Ensure campaign alignment with brand messaging and business objectives.
• Support budget tracking and vendor coordination when needed.

The Right Fit Has…

• Bachelor's degree in Marketing, Communications, or a related field.
• 1‑3+ years of experience in influencer marketing, KOL coordination, UGC management, or social media roles.
• Strong understanding of social media platforms and creator ecosystems.
• Excellent communication and interpersonal skills.
• Strong organizational and multitasking abilities.
• Analytical mindset with experience using KOL or social analytics tools.
• Creative thinking with an eye for high‑performing content.

Why Join BJAK

• Attractive, above‑market compensation
• Fast career growth opportunities
• Meaningful, mission‑driven work
• Collaborative and inclusive environment
• Flat structure—ideas matter more than titles
• High autonomy, real responsibility, and unlimited growth potential