Key Account Manager, eCommerce

Reckitt Benckiser LLC; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading consumer goods company is seeking an eCommerce Lead to manage and grow its online business across major platforms such as Shopee, Lazada, and TikTok. The role involves P&L management, strategy execution, and collaboration with cross-functional teams to optimize performance. Candidates should have a Bachelor's degree and 3-7 years of relevant experience in eCommerce, with strong analytical and leadership skills.

Benefits

Employee Assistance Program

Parental benefits

Life insurance

Short-term incentives

Qualifications

• 3–7 years of experience in eCommerce account management, digital sales, or category management.
• Strong understanding of online retail mechanics, digital marketing levers, and commercial operations.

Responsibilities

• Manage the full eCommerce customer P&L: sell-in, trade spend, marketing investment, and net revenue.
• Drive off-take growth through data-backed commercial plans and execution.
• Translate Reckitt’s brand and commercial priorities into customer-level growth plans.

Skills

Key Account Management

Ecommerce

Analysing sales data

Leadership skills

Consumer Insights

Category Analysis

Collaboration and partnership skills

Sales negotiation

P and L Management

Operational Excellence

Education

Bachelor’s degree in Business, Marketing, or related fields

Job description

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Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

To lead and drive the growth of Reckitt’s eCommerce business across marketplaces (Shopee, Lazada, TikTok), ensuring robust P&L delivery, effective stakeholder engagement, and flawless execution of commercial strategy. This role is critical in bridging internal cross-functional teams with external customer platforms, driving sustainable and profitable eCommerce performance.

Your responsibilities

P&L Ownership & Commercial Delivery

• Manage the full eCommerce customer P&L: sell-in, trade spend, marketing investment, and net revenue
• Drive off-take growth through data-backed commercial plans and execution
• Optimize investment returns by analysing ROI across campaigns and platforms

Strategy Planning, Execution & Business Review

• Translate Reckitt’s brand and commercial priorities into customer-level growth plans
• Lead monthly and quarterly business reviews (QBRs) with customers and internal stakeholders
• Execute Joint Business Plans (JBPs), platform growth initiatives, and category development priorities

Stakeholder Management

• Serve as the primary contact for eCommerce platforms, E-distributor and customers
• Collaborate cross-functionally with marketing, finance, supply, and demand planning teams
• Act as the key enabler for Reckitt’s customer experience and issue resolution processes

Demand, Supply & Inventory Management

• Drive accurate demand forecasting in partnership with demand planning
• Ensure optimal stock health, availability, and fulfilment for campaigns and day-to-day operations
• Anticipate and resolve supply risks, stock-outs, or overstock situations

Platform Savviness & Operational Execution

• Possess strong know-how of key eCommerce platforms’ mechanics (pure players, quick commerce) — from promotional tools, search optimization, content strategy to backend ops
• Leverage platform analytics and insights to steer commercial decisions
• Track and improve Brilliant Basics KPIs (content health, availability, delivery, traffic)

Leadership Behaviors & Growth Mindset

• Actively contribute ideas and solutions in team discussions and leadership touchpoints
• Champion a continuous improvement and test-learn-scale approach
• Demonstrate agility, resilience, and a bias for action in a dynamic digital landscape

The experience we're looking for

• Bachelor’s degree in Business, Marketing, or related fields
• 3–7 years of experience in eCommerce account management, digital sales, or category management (experience with Shopee, Lazada, TikTok or brand preferred)
• Strong understanding of online retail mechanics, digital marketing levers, and commercial operations

What Success Looks Like:

• Hitting NR and GM targets
• Flawless execution of key campaigns and NPD launches

The skills for success

Key Account Management, Ecommerce, Analysing sales data, Leadership skills, Consumer Insights, Shopper Insights, Category Analysis, Collaboration and partnership skills, Influencing, Consultative Selling, Customer strategy, Channel strategy, Sales strategy development, Perform product planning, Business accumen, commercial accumen, Sales negotiation, P and L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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