Junior Copywriter (Digital Content)

Gravitas; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

Gravitas in Kuala Lumpur seeks a digital content copywriter to craft persuasive copy for dotcom pages, emails, and campaigns. You will work with Art Directors and Designers to ensure copy aligns with visuals, and you will report to the Creative Director/Head of Copy for review before client delivery.

The role emphasizes a deep passion for writing, strong knowledge of digital channels, and the ability to connect strategy with language. Aiming to push boundaries with ideation will be a plus.

Qualifications

• 2-4 years of writing for websites, email marketing and/or blog articles.
• Strong organisational skills and attention to detail.
• Ability to work in a fast-paced team environment.
• Interest in developing leadership and management capabilities.
• Excellent verbal and written communication skills.
• Strong interpersonal skills.
• Proactive in self-learning and keeping up with industry changes.

Responsibilities

• Written: write persuasive copy that engages and drives action.
• Teamwork: collaborate with Art Directors and Digital Designers to ensure copy aligns with visuals.
• Ownership: nurture the work from design to fruition in campaigns.
• Conceptual: craft digital brand experiences to meet marketing problems.
• Engagement: participate in creative direction discussions with clients.

Skills

Team player

Grit

Ask questions

Perseverance

Willingness to grind

Job description

We are not a big company, but we have big dreams. We're a tight-knit crew fighting to make our mark, and we know there are no shortcuts. The only path to where we want to go is through hard work, focus, and a whole lot of heart. We're building this from scratch, and every single person on the team is critical to our success.

The Right Fit for Our Team

Skills can be taught, but attitude is everything. We need someone who gets our culture and is ready to live it every day. Here’s who we’re looking for:

• You're a Team Player, Period. We win and lose as one. You’re ready to roll up your sleeves and help a teammate without being asked. There are no silos here.
• You Have Grit. When you hit a wall, you don't give up. You get resourceful, you figure it out, and you find a way through. We need problem-solvers, not just task-doers.
• You Ask Questions. There are no stupid questions here, only the ones you were too afraid to ask. If you don't know, you ask. If you're unsure, you clarify. We value honesty and learning over pretending.
• You Live by "If Cannot Also, Must Can." This is our unofficial motto. It's the mindset that no challenge is too big and "no" is not the final answer. It’s about perseverance and an absolute refusal to fail.
• You're Ready for the Grind. We need to be crystal clear: this is not a cruise. The only way we achieve our big dreams is with sweat, blood, and tears. We are looking for people who want to be in the trenches with us, building something amazing. This is an all-or-nothing mission. Either you're in, or you're not.

About The Role

You will be an important part of a growing Creative team that deals with end-to-end digital and content production and owned content for various brands in different industries, including banking, finance, fashion and technology. Your domain may be words, slogans and scripts, but your role will bring you deeper into the realm of digital, brand, MarTech and customer experience (CX).

As our digital content copywriter, your day-to-day experiences may include creating persuasive interactions in the brand voice at every touchpoint. You will be tasked with crafting and updating copy for dotcom webpages, landing pages and campaign pages, email marketing (CRM), and other forms of consumer-facing digital marketing content such as web banners, articles and social assets. You will be reporting to the Creative Director/Head of Copy (Digital) who will oversee and clear your work before it goes out to the client.

The digital content copywriter we are looking for should be obsessed about writing and possesses an unquenching desire to perfect their craft/copy almost to a fault. This person should have good knowledge of digital channels, basic understanding of user behaviour/design/experience (UI/UX), and is equally adept in both long and short-form copywriting. Being able to deftly connect strategy with language and push the boundaries with kickass thinking and ideation skills will be a big plus.

Job Description and Responsibilities

• Written - writing persuasive copy that engages and drives human beings to change their perspectives or take action
• Teamwork - work with Art Directors and Digital Designers to ensure copy and visual work seamlessly together to meet desired objectives, as well as being able to work in a collaborative environment with the wider team of Project Managers and Account Management
• Ownership - nurture the work at every step of the way - whether it's design, engagement, production or development, all the way into fruition
• Conceptual - work as part of a team in crafting digital brand experiences to meet communication and marketing problems
• Engagement - take part in conversations about creative and strategic direction with clients

Requirements

• 2-4 years of relevant experience in writing for websites, email marketing and/or blog articles
• Strong organisational skills and attention to detail
• Ability to work and behave professionally in a fast-paced team environment
• Interest in honing leadership and management capabilities
• Excellent verbal and written communication skills
• Possesses strong interpersonal skills
• Proactive in driving self-learning and skills improvement through training and keeping abreast of industry changes