Influencer Marketing Specialist (Fashion & Lifestyle)

SKINTIFIC Malaysia; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative company is seeking an Influencer Marketing Specialist to lead impactful campaigns that resonate with audiences. This role requires a creative and data-driven individual who can build strong relationships with key opinion leaders (KOLs) across platforms like Instagram and TikTok. You will be responsible for developing strategies, managing campaigns from start to finish, and analyzing performance to optimize results. If you're passionate about social media and eager to make a mark in influencer marketing, this is the perfect opportunity for you to shine and grow in a dynamic environment.

Qualifications

• 2-4 years of experience in influencer marketing or talent management.
• Strong understanding of social media platforms and trends.

Responsibilities

• Develop and implement influencer marketing strategies.
• Manage end-to-end campaign execution and performance tracking.
• Negotiate contracts and collaborate with KOLs for content creation.

Skills

Influencer Marketing

Social Media Management

Content Collaboration

Contract Negotiation

Data Analysis

Education

Bachelor's Degree

Job description

Job Summary

We are looking for an Influencer Marketing Specialist to plan and execute campaigns that align with our brand goals. This role involves managing KOL relationships, overseeing end-to-end campaign execution, analyzing performance, and identifying growth opportunities. The ideal candidate is social media-savvy, data-driven, and skilled in content collaboration and contract negotiation.

Key Responsibilities

1. Develop and implement influencer marketing strategies that align with brand goals
2. Identify KPIs for campaigns and track performance to optimize ROI
3. Manage end-to-end campaign execution, from conceptualization to reporting
4. Build and maintain strong relationships with KOLs across various platforms (Instagram, TikTok, etc.)
5. Negotiate contracts, deliverables, and payment terms with influencers and agencies
6. Collaborate with KOLs to create engaging, on-brand content
7. Ensure compliance with brand guidelines and advertising standards
8. Stay up-to-date on social media trends and emerging platforms
9. Identify new opportunities to enhance our influencer strategy
10. Analyze campaign performance and generate actionable insights
11. Present findings to stakeholders to guide future strategies
12. Any additional ad-hoc tasks given by supervisor

Qualifications

• At least 2-4 years of experience in influencer marketing, talent management, or a related field
• Strong understanding of social media platforms and influencer marketing trends
• Excellent communication and negotiation skills
• Fresh graduate is welcome to apply