HVAC Product Marketing & Comms

Carrier International Sdn Bhd; Puchong; On-site; MYR 90,000 - 150,000; Full time

Job summary

Carrier Malaysia oversees residential, light commercial and VRF products from conception to launch and beyond. The role connects customer needs to product capabilities, defines target audiences and personas, and shapes compelling positioning and messaging delivered through digital channels and offline events.

You will be the go-to person for overall marketing and communications for Carrier Malaysia, coordinating product narratives, GTM plans and cross-functional collaboration to drive growth and

Qualifications

• Engineering degree or equivalent; marketing experience or exposure viewed favorably.
• Minimum of 3 years of relevant experience.
• Strong communication and collaboration skills, especially with cross-functional teams.
• Business level English is important.
• Ability to influence stakeholders and drive alignment.
• Attention to detail with urgency, quality, and customer satisfaction orientation.

Responsibilities

• Analyse market trends and size; understand market regulation, competitive landscape, product gaps and customer requirements.
• Understand local product strategy, brand positioning & GTM strategy.
• For prioritized new product requests, deliver product concept and drive product development with product management & engineering teams.
• Develop business cases including price position, value chain, and sales & profit forecast; liaise with factory sales on commercial aspects up to PP0.
• Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.
• Develop compelling product narratives and differentiated value propositions; identify product USPs for customer-facing propositions.
• Devise and implement social media content, media strategy and email marketing targeting key influencers.
• Maintain and update websites for Malaysia.
• Annual advertising & promotion calendar budget and track actual spending to forecast.
• Managing product launch events / seminars / dealer events (offline and online).

Skills

Marketing experience

Cross-functional collaboration

Stakeholder influence

Business English

Education

Engineering degree or equivalent

Job description

Senior Associate, HVAC Product Marketing & Comms

Job ID 30209764 Job Category Marketing & Communications

Role Responsibilities:

• Product Marketing
  • Analyse market trends and size. Understand Market regulation & competitive landscape, product gaps and customers’ requirements. Contribute to Customer Value Maps creation for big programs
  • Understanding local product strategy, brand positioning & GTM strategy
  • For prioritized new product requests, deliver product concept & drive product development with product Management & engineering team.
  • Develop the business case including price position, value chain, sales & profit forecast, liaising with factory sales team on commercial aspects up to PP0
  • Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.
  • Develop compelling product narratives and differentiated value propositions. Identifying product unique selling points and translating them into customer-facing value propositions.
• Marketing & Communications
  • Devise and implement social media content, media strategy and email marketing targeting key influencers.
  • Maintain and update websites for Malaysia
  • Annual advertising & promotion calendar budget and track actual spending to be within forecast.
  • Managing product launch events / seminars / dealer events (offline and online)

Role Purpose:

• Overseeing Residential, Light Commercial and VRF product’s entire lifecycle from conception to launch and beyond. Connects customer needs to product/solution capabilities, defines target audiences and personas, and shapes compelling positioning and messaging, delivers through digital platforms and offline events.
• Go to person for overall marketing and communications for Carrier Malaysia

Minimum Requirements:

• Engineering University degree or equivalent; with marketing experience or exposure will be viewed favorably
• Minimum of 3 years of relevant experience
• Strong communication and collaboration skills, especially with cross-functional teams.
• Business level English is important
• Ability to influence stakeholders and drive alignment
• Focus on details to close out issues with a strong sense of urgency, quality, self-initiative and customer satisfaction orientation.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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MISSION AND PURPOSES

Mission

To be our customers’ first choice for air-conditioning