JOB DESCRIPTION
- Ability to effectively identify and implement the most efficient virtual/in-person engagement strategies by customer to maximize overall effectiveness and impact. Develops and implements effective business and territory call plans and adapts based on self-identified opportunities and insights.
- Effectively builds rapport and relationships with customers across virtual and F2F environments; maintains a methodical approach toward call objectives (e.g., clear next steps and appropriate documentation, managing to KPIs); utilizes current digital tools effectively (e.g., Veeva Engage, Zoom, WebEx, Microsoft Office) as well as adapts quickly to new/beta tools (e.g., digital triage app) for successful customer engagement; leverages analytics to assist with developing insights and next best action plans.
- Compliantly engage key customers to grow business and drive product demand by proactively providing education that, in colleague’s judgment, best meet HCP and patients’ needs.
- Develops and delivers relevant, targeted messaging utilizing approved materials via customer engagement to drive product demand (ask the HCP to change their prescribing behaviour/close sales) and leverages customer priorities to drive a positive business outcome; proactively provides insights for the development of new and innovative approved product messaging and resources.
- Maintain an in-depth knowledge of market, products, and disease states that enable meaningful dialogue with key stakeholders to build credibility and add value when calling on providers.
- Deliver relevant, targeted messaging compliantly utilizing approved materials via customer engagement to drive product demand (ask the HCP to change their prescribing behaviour/close sales) and proactively provide insights for the development of new and innovative approved product messaging and resources.
- Responsible for strategic deployment of Pfizer resources to support HCPs (e.g., patient education, adherence resources); work effectively across multiple virtual engagement platforms based on customer preferences and compliance guidelines; integrate guidance from management and other support functions (Marketing, Medical) and technical solutions (e.g., content recommendation RTE) into call planning; collaborate effectively with other Customer-Facing colleagues.
- Present contract terms where appropriate, proactively answer on-label questions; proactively introduce customers to future state Pfizer Pro with access to appropriate targeted content.
- Collaborate effectively and compliantly with cross-functional colleagues, including Medical, Market Access, Marketing, to address customer inquiries and advance Pfizer objectives. Able to connect rapidly with appropriate SMEs to address customer inquiries.
- Use calendaring tools, leadership goals, and personal insights effectively to address customer priorities; bring insights from customer surveys to leadership to improve the model.
QUALIFICATIONS
- Bachelor’s Degree, preferred in Science and Health fields.
- Minimum 3 years of pharmaceutical sales experience preferred.
- Proven promotional or sales success, territory management skills, effective communication skills, teamwork, leadership ability, and accountability.
- Valid driver’s license and a driving record in compliance with company standards.
PREFERRED QUALIFICATIONS
- Several years of pharmaceutical, biotech, sales, or relevant experience.
- Must reside within the territory.
- Experience with therapeutic areas and products associated with this role.
- Knowledge of posted territory customers and markets (prescribers/HCPs/institutions/organizations).
- Ability to develop comprehensive territory/customer plans to achieve objectives.
- Strategic approach to overcoming obstacles and gaining access to difficult-to-see healthcare providers and customers.
- Ability to cultivate relationships with KOLs and build lasting relationships with top priority customers.
- Assess target physicians' needs and address them with a responsive approach, targeted skills, and appropriate resources.
- Strong business acumen, problem-solving, strategic thinking, data analytical skills, project management, and excellent planning and prioritization skills.
- Willingness to travel outstation.
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Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.