Head of Social Media

Role Summary

Lion & Lion is seeking a Director of Social Media to lead strategy, execution, and innovation across social-led brand communications. This role is for a hands-on leader who thrives in a fast-paced environment, blends creativity with data, and knows how to turn insight into impact.

You won’t just steer the ship, you’ll also build decks, present to clients, generate reports, and drive work forward when needed.

As a functional lead, you'll manage a high-performing team and collaborate across departments to deliver integrated, culture-driven campaigns that move the needle.

Your Mission:

• Architect communication strategies that turn passive followers into active communities and passive content into brand momentum.
• Lead a powerhouse team of strategists, content creators, and community managers who challenge the status quo daily.
• Be the go-to advisor for clients who want to move fast, stay relevant, and lead their industries through social-first storytelling, while being fully capable of executing when needed.

What You’ll Do

Strategic Leadership

• Lead social-first strategies that drive both cultural relevance and commercial growth.
• Translate business goals into platform-native narratives that audiences care about.
• Push boundaries—don’t just keep up with trends, set them.
• Make social media the front line of brand building.
• Support execution by contributing directly to deck building, storyboarding, and client-facing materials when needed.

Team & Client Leadership

• Build, lead, and mentor a cross-functional social team that thrives on creative tension and collaboration.
• Inspire top-tier talent while building systems that scale.
• Partner with Creative, Media, Performance, and Strategy teams to build truly integrated campaigns.
• Be a trusted voice for C-suite and senior clients on everything from TikTok creative to crisis comms—backed by the ability to build, present, and defend the work.

Content & Community Strategy

• Define what “great” looks like across platforms TikTok, Instagram, LinkedIn, YouTube, X, and beyond.
• Guide the development of content ecosystems, social playbooks, tone of voice frameworks, and community strategies.
• Oversee influencer/KOL programs with local and regional deployment.
• Leverage social listening and community intel to fuel insight-driven storytelling and audience growth.
• Jump into execution when needed from writing outlines to directing posts or refining calendars.

Performance & Reporting

• Set smart, sharp KPIs and then deliver results that matter.
• Turn analytics into stories and insights into action plans.
• Integrate social performance with broader digital metrics (SEO, SEM, paid performance).
• Champion continuous learning through reporting, iteration, and innovation.
• Personally lead high-impact reports and presentations for key clients.

Innovation & Thought Leadership

• Stay ahead of platform shifts, regulatory changes, and cultural waves.
• Experiment with new tools, formats, and storytelling methods—including social SEO, AI-driven content, and social commerce.
• Bring in new thinking, not just new formats.
• Share knowledge and showcase executional leadership across the team.

What You Bring

• 8+ years in digital marketing or social media, with leadership experience across agency or brand-side.
• Proven track record in delivering strategic, creative, and performance-led campaigns.
• Mastery of audience behavior, platform ecosystems, and the invisible forces that shape attention.
• Hands-on expertise in presenting, building strategies, reporting, and client comms especially in high-stakes or high-impact scenarios.
• Natural team leader with strong client presence and business acumen.
• Bonus: You’ve built playbooks, launched brands, scaled teams, and navigated crisis moments.

Why This Role Matters

Social is no longer a support function—it’s the engine of brand storytelling, discovery, and loyalty. At Lion & Lion, we’re rewriting what agency social can be. If you’re ready to shape the future, not just follow it, and you’re as comfortable executing as you are leading, this is your seat at the table.