Head of Sales & Marketing (KLGCC)

Sime Darby Property; Kuala Lumpur; On-site; MYR 180,000 - 250,000; Full time

Job summary

A leading company in the hospitality industry seeks a Head of Sales and Marketing to direct strategic initiatives aimed at driving growth and enhancing brand visibility. This role entails leading a sales team, managing marketing campaigns, and enhancing member engagement, all while aligning with premium brand standards. Ideal candidates will have a strong background in sales and marketing, along with leadership experience in luxury or hospitality sectors.

Qualifications

• 5 to 10 years of senior-level experience in sales and marketing.
• Experience in golf, hospitality, or luxury lifestyle industries preferred.
• Strong revenue growth achievements and commercial acumen.

Responsibilities

• Develop and execute comprehensive sales and marketing strategies.
• Manage a high-performing sales team and oversee integrated marketing campaigns.
• Design and implement membership acquisition and retention strategies.

Skills

Leadership

Communication

Negotiation

Commercial Acumen

Education

Bachelor's degree in Marketing, Business, Hospitality, or related field

Master's preferred

Tools

CRM systems

Marketing analytics tools

Digital platforms

Job description

Job Purpose

The Head of Sales and Marketing will lead the strategic direction and execution of all sales and marketing initiatives for KLGCC. This role is responsible for driving revenue growth, brand positioning, member acquisition, event sales, and market visibility in alignment with KLGCC's premium brand standards and long-term business objectives.

Responsibilities

Strategic Leadership

• Develop and execute a comprehensive sales and marketing strategy aligned with business goals, covering membership sales, corporate partnerships, F&B promotions, golf events, and lifestyle experiences.
• Identify new revenue streams and growth opportunities through market trends, competitor benchmarking, and guest/member insights.

Sales Strategy & Management

• Drive performance across B2B and B2C channels including corporate sales, sponsorships, and event bookings (golf tournaments, weddings).
• Manage a high-performing sales team to achieve revenue targets and conversion metrics.
• Monitor pipeline performance using CRM tools and lead generation platforms.

Marketing & Branding

• Oversee integrated marketing campaigns including digital marketing, social media, PR, content creation, print, and promotions.
• Uphold and elevate the Leisure brand through consistent storytelling, visuals, and member/guest experience narratives. ·
• Manage partnerships with luxury, lifestyle, tourism, and sports-related brands.

Membership & Guest Engagement

• Design and implement membership acquisition and retention strategies to enhance club loyalty and exclusivity.
• Ensure a seamless guest experience from first contact to post-visit feedback, collaborating closely with operations and guest services

Budgeting Analysis & Reporting

• Develop and manage annual budgets, forecasts, and ROI analysis for all marketing and sales activities.
• Provide regular performance reports and strategic recommendations to the senior leadership team.

Requirements

• Bachelor's degree in Marketing, Business, Hospitality, or related field (Master's preferred)
• 5 to 10 years of senior-level experience in sales and marketing, preferably in golf, hospitality, or luxury lifestyle industries
• Strong commercial acumen with proven revenue growth achievements
• Excellent leadership, communication, and negotiation skills.
• Proficient in CRM systems (e.g., Salesforce, Zoho), marketing analytics, and digital platforms.