Head of Product Marketing, CCS, APAC

Straumann Group; Negeri Sembilan; On-site; MYR 80,000 - 150,000; Full time

Job summary

An innovative firm is seeking a dynamic Head of Product Marketing to lead market expansion in the Asia-Pacific region. This pivotal role involves driving the commercial success of cutting-edge digital solutions in dentistry, collaborating with diverse teams to implement tailored strategies. The ideal candidate will possess extensive experience in commercial leadership and product management, particularly within the dental industry. Join a forward-thinking company that values entrepreneurial spirit and resilience, and play a crucial role in shaping the future of digital dentistry while fostering a high-performance team culture.

Qualifications

• 10+ years of success in commercial leadership or product management.
• 5+ years in the dental industry with digital solutions experience.

Responsibilities

• Drive market expansion and commercial success of digital solutions.
• Collaborate with teams to develop tailored go-to-market strategies.
• Lead product marketing managers to drive commercialization.

Skills

Commercial Leadership

Product Management

Digital Dentistry

Market Analysis

Team Leadership

Education

Bachelor’s or Master’s degree in Life Sciences

Bachelor’s or Master’s degree in Engineering

Bachelor’s or Master’s degree in Business

Job description

Connected Customer Solutions - CCS

Connected Customer Solutions is a team of high-performing players and learners, dedicated to enabling and driving digitalization by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.

Position

Position Summary

Straumann Group is seeking a dynamic Head of Product Marketing, CCS (Connected Customer Solutions) APAC to drive market expansion and ensure the commercial success of our digital solutions portfolio across the Asia-Pacific region. This newly created role will play a pivotal part in advancing the next generation of Straumann digital solutions, supporting the strategic growth of the rapidly expanding CCS business in APAC.

The Portfolio Includes

• Straumann Group digital Plattform Straumann AXS
• Intraoral scanners & 3D printers
• CAD-CAM prosthetics & clinical software
• Patient-specific design services & integrated digital dentistry workflows

Key Responsibilities

• Drive Commercial Success: Collaborate with regional teams to develop and execute tailored go-to-market strategies that align with global strategy and address local customer needs across APAC.
• Business Model Innovation: Implement new business models and create value-driven marketing strategies for regional market penetration and revenue growth.
• Cross-Functional Leadership: Work with regional and global teams, including product management, sales, and marketing, to ensure seamless execution within a high-growth, matrix organization.
• Market Intelligence & Positioning: Analyze market trends, customer segments, and competitors to refine value propositions and differentiate offerings.
• Stakeholder Engagement: Maintain a strong presence in key APAC markets through travel (30-40%) and work closely with country teams to support localized initiatives.

Main Tasks And Responsibilities

• Build, coach, and develop a high-performance team of product marketing managers to drive commercialization of Straumann digital solutions across the CCS portfolio.
• Develop and execute region-specific go-to-market strategies for key customer segments.
• Design and implement new business models to lower entry barriers, promote market penetration, ensure profitability, and strengthen customer relationships.
• Lead the development of sales and marketing plans, along with supporting tools, to achieve commercial success.
• Lead Voice of Customer (VOC) and Voice of Market (VOM) initiatives to gather insights for product innovation and strategy.
• Oversee product launch readiness, working with cross-functional teams to ensure successful launches.
• Collaborate with global and regional teams to develop localized strategies and share best practices.

Education And Experience

• Bachelor’s or Master’s degree in life sciences, engineering, or business.
• At least 10 years of proven success in commercial leadership or product management.
• Minimum 5 years in the dental industry, with strong digital dentistry experience preferred.
• Minimum 5 years of experience in people leadership and development.
• Extensive knowledge of digital solutions in dentistry.
• Experience leading complex product launches.
• Fluent in English; additional regional languages are advantageous.
• Willingness to travel up to 30%.

Personal Attributes and Cultural Fit

• Energetic, commercially savvy team player with entrepreneurial spirit and resilience.
• Strong business acumen with a track record of successful launch and marketing initiatives.
• Ability to build trust and collaborate across diverse stakeholders in a matrix environment.
• Highly organized with the ability to manage multiple workstreams.
• High integrity, ethics, and alignment with Straumann Group’s culture.
• Continuous learner with a mindset for improvement.

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