Head of Product Marketing, CCS, APAC

Straumann Group; Malacca City; On-site; MYR 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Product Marketing for its Connected Customer Solutions team in APAC. This pivotal role focuses on driving market expansion and ensuring the commercial success of innovative digital solutions in dentistry. The ideal candidate will lead a high-performance team, develop region-specific strategies, and engage with stakeholders across diverse markets. If you're passionate about digital transformation and have a proven track record in product marketing within the dental industry, this is an exciting opportunity to shape the future of digital dentistry.

Qualifications

• 10+ years of experience in commercial leadership or product management.
• 5+ years in the dental industry, preferably in digital dentistry.

Responsibilities

• Drive market expansion and ensure commercial success of digital solutions.
• Develop tailored go-to-market strategies for APAC markets.

Skills

Commercial Leadership

Product Management

Market Analysis

Team Development

Digital Solutions Knowledge

Stakeholder Engagement

Education

Bachelor’s or Master’s degree in life sciences, engineering, or business

Job description

Connected Customer Solutions - CCS

Connected Customer Solutions is a team of high-performing players and learners, dedicated to enabling and driving digitalization by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.

Position

Position Summary

Straumann Group is seeking a dynamic Head of Product Marketing, CCS (Connected Customer Solutions) APAC, to drive market expansion and ensure the commercial success of our digital solutions portfolio across the Asia-Pacific region. This role is pivotal in advancing the next generation of Straumann digital solutions and supporting the strategic growth of the CCS business in APAC.

The Portfolio Includes

• Straumann Group digital platform Straumann AXS
• Intraoral scanners & 3D printers
• CAD-CAM prosthetics & clinical software
• Patient-specific design services & digital workflows

Key Responsibilities

• Drive Commercial Success: Collaborate with regional teams to develop tailored go-to-market strategies that align with global strategies and address local market needs across APAC.
• Business Model Innovation: Implement new business models and marketing strategies to support market penetration and revenue growth.
• Cross-Functional Leadership: Work with product management, sales, and marketing teams to ensure seamless execution within a high-growth, matrix organization.
• Market Intelligence & Positioning: Analyze market trends, customer segments, and competitors to refine value propositions and differentiate offerings.
• Stakeholder Engagement: Maintain a strong presence in key APAC markets through regular travel (30-40%) and work closely with country teams on localized initiatives.

Main Tasks and Responsibilities

• Build, coach, and develop a high-performance team of product marketing managers, and drive commercialization of the CCS portfolio.
• Develop and execute region-specific go-to-market strategies for various customer segments.
• Design and implement new business models that lower entry barriers, enhance market penetration, and foster long-term profitability.
• Lead the development of sales and marketing plans and tools tailored for the region.
• Lead Voice of Customer and Voice of Market initiatives to gather insights for product innovation and strategy.
• Monitor emerging technologies and market trends to maintain expertise and refine efforts.
• Oversee product launches to ensure commercial readiness, collaborating with cross-functional teams.
• Work with global and regional teams to develop localized commercialization strategies and share best practices.

Education and Experience

• Bachelor’s or Master’s degree in life sciences, engineering, or business.
• At least 10 years of successful experience in commercial leadership or product management.
• Minimum 5 years in the dental industry, preferably with digital dentistry experience.
• Proven leadership in managing and developing teams.
• Extensive knowledge of digital solutions in dentistry and experience leading complex product launches.
• Fluent in English; additional regional languages are advantageous.
• Willingness to travel up to 30%.

Personal Attributes and Cultural Fit

• Energetic, commercially-savvy team player with resilience and an entrepreneurial spirit.
• Excellent business acumen with a track record of successful launch and marketing initiatives.
• Ability to build trust and collaborate across diverse stakeholders in a matrix environment.
• Highly organized, ownership-driven, with high integrity and alignment to Straumann’s values.
• Continuous learner with a mindset geared towards improvement.