Head of Modern Trade and E-Commerce

GLIFE TECHNOLOGIES PTE. LTD.; Pasir Panjang; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company in Malaysia seeks a Head of Modern Trade and E-Commerce. This role demands a strategic leader to drive sales across modern trade channels and enhance the e-commerce presence. Ideal candidates will have significant experience in sales, particularly in managing key accounts and developing successful strategies in retail and digital commerce.

Qualifications

• 8–12 years of experience in sales, including 3–5 years in modern trade and e-commerce.
• Strong understanding of retail dynamics and digital commerce.
• Proven success in managing key accounts and driving revenue growth.

Responsibilities

• Lead and execute sales strategy across modern trade and online platforms.
• Build and maintain relationships with key accounts and negotiate terms.
• Manage e-commerce channels' P&L and optimize sales and customer engagement.

Skills

Commercial Acumen

Analytical Mindset

Leadership

Stakeholder Management

Negotiation

Education

Bachelor's degree in Business, Marketing, or related field

MBA preferred

Job description

Job summary

The Head of Modern Trade and E-Commerce will be responsible for leading and executing the sales strategy across modern trade (MT) channels and online platforms. This role demands a strategic thinker with a strong commercial acumen, who can drive revenue growth, improve channel efficiency, and enhance customer engagement across retail chains and digital marketplaces.

Job Description:

Modern Trade:

· Develop and manage the modern trade strategy in alignment with overall sales and marketing objectives.

· Build and maintain strong relationships with key accounts such as supermarkets, hypermarkets, and retail chains.

· Lead annual negotiations with modern trade partners (e.g., trading terms, joint business plans, promotions).

· Ensure effective execution of in-store visibility, activations, and planograms.

· Monitor sales performance, market share, and profitability of modern trade channels.

· Forecast and manage budgets for promotions, trade discounts, and merchandising.

E-Commerce:

· Own the P&L for e-commerce channels (marketplaces, D2C website, quick commerce, etc.).

· Lead e-commerce strategy development, pricing, assortment planning, and promotional calendar.

· Partner with key online platforms like Amazon, Flipkart, BigBasket, JioMart, etc.

· Work closely with digital marketing, supply chain, and customer service teams to optimize the end-to-end e-commerce experience.

· Analyze platform data and consumer trends to drive sales, improve conversion rates, and increase average order value.

· Ensure inventory availability and delivery SLAs are met.

Team Management:

· Build, lead, and develop a high-performing team across both MT and E-Commerce verticals.

· Set clear KPIs, provide regular coaching and performance feedback.

Qualifications:

· Bachelor's degree in Business, Marketing, or related field; MBA preferred.

· 8–12 years of experience in sales, with at least 3–5 years in modern trade and e-commerce.

· Strong understanding of retail dynamics, digital commerce, and category management.

· Proven success in managing key accounts, leading negotiations, and driving revenue growth.

· Analytical mindset with strong data interpretation and decision-making skills.

· Excellent leadership, communication, and stakeholder management abilities.