Head of Marketing (Shah Alam)

JYJ Career; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

A marketing firm in Shah Alam, Malaysia is looking for an experienced Marketing Manager to develop effective retail strategies, oversee a marketing team, and manage various marketing channels. Candidates should have a Bachelor’s degree in Marketing and extensive experience in retail marketing. This role offers opportunities for leadership and creative innovation in a dynamic environment.

Qualifications

• 5–8 years of marketing experience, with at least 2 years in a leadership role.
• Proven track record in retail marketing, including campaigns that drive sales and foot traffic.
• Strong knowledge of digital marketing and social media.

Responsibilities

• Develop and implement marketing strategies targeted at the retail industry.
• Lead a small marketing team to deliver high-quality campaigns.
• Oversee and manage marketing budget efficiently.

Skills

Leadership

Digital marketing

Analytical skills

Communication

Content marketing

Education

Bachelor’s degree in Marketing or related field

Job description

Key Responsibilities

• Develop and implement marketing strategies tailored for the retail industry to increase brand awareness, foot traffic, and sales.
• Lead, mentor, and inspire a small marketing team to deliver high-quality campaigns and innovative ideas.
• Manage digital, social media, and traditional marketing channels to maximize reach, engagement, and conversion.
• Oversee retail promotions, in-store campaigns, experiential marketing, and customer engagement initiatives.
• Build and maintain strong brand positioning, messaging, and visual identity across all touchpoints.
• Track, analyze, and report on marketing performance, using insights to optimize campaigns and drive ROI.
• Collaborate with sales, store operations, merchandising, and product teams to support business objectives and growth initiatives.
• Manage marketing budget efficiently, ensuring resources are allocated effectively for maximum impact.
• Stay updated on retail trends, competitor activities, and customer behaviors to keep marketing strategies relevant and innovative.

Requirements

• Bachelor’s degree in Marketing or related field.
• 5–8 years of marketing experience, with at least 2 years in a leadership role.
• Proven track record in retail marketing, including campaigns that drive sales and foot traffic.
• Strong knowledge of digital marketing, social media, content, and experiential marketing.
• Excellent communication, leadership, and organizational skills.
• Analytical mindset with ability to interpret data and drive decisions.
• Experience in the retail industry is highly preferred.