Head of Marketing (Shah Alam)

JYJ Career; Shah Alam; On-site; MYR 80,000 - 120,000; Full time

Job summary

A dynamic retail company is seeking a hands-on Head of Marketing to lead their marketing initiatives, focusing on brand growth and customer engagement. The ideal candidate will have 5 to 8 years of marketing experience, including a leadership role. Responsibilities include developing strategies to increase brand awareness and sales, managing a marketing team, and overseeing campaigns across various channels. Strong knowledge of digital marketing and retail trends is essential for success in this position.

Qualifications

• 5–8 years of marketing experience, with at least 2 years in a leadership role.
• Proven track record in retail marketing, including campaigns that drive sales and foot traffic.
• Strong knowledge of digital marketing, social media, content, and experiential marketing.

Responsibilities

• Develop and implement marketing strategies tailored for the retail industry.
• Lead, mentor, and inspire a small marketing team.
• Manage digital, social media, and traditional marketing channels.
• Oversee retail promotions and customer engagement initiatives.
• Track, analyze, and report on marketing performance.

Skills

Digital marketing

Leadership

Analytical skills

Communication

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Job description

We are looking for a hands‑on Head of Marketingto lead marketing initiatives in the retail sector. You will drive brand growth, customer engagement, and sales through creative and data‑driven campaigns. You’ll own strategy, execution, and performance measurement across all channels, working closely with leadership to ensure marketing initiatives directly impact business growth.

Key Responsibilities

• Develop and implement marketing strategies tailored for the retail industry to increase brand awareness, foot traffic, and sales.
• Lead, mentor, and inspire a small marketing team to deliver high-quality campaigns and innovative ideas.
• Manage digital, social media, and traditional marketing channels to maximize reach, engagement, and conversion.
• Oversee retail promotions, in‑store campaigns, experiential marketing, and customer engagement initiatives.
• Build and maintain strong brand positioning, messaging, and visual identity across all touchpoints.
• Track, analyze, and report on marketing performance, using insights to optimize campaigns and drive ROI.
• Collaborate with sales, store operations, merchandising, and product teams to support business objectives and growth initiatives.
• Manage marketing budget efficiently, ensuring resources are allocated effectively for maximum impact.
• Stay updated on retail trends, competitor activities, and customer behaviours to keep marketing strategies relevant and innovative.

Requirements

• Bachelor’s degree in Marketing or related field.
• 5–8 years of marketing experience, with at least 2 years in a leadership role.
• Proven track record in retail marketing, including campaigns that drive sales and foot traffic.
• Strong knowledge of digital marketing, social media, content, and experiential marketing.
• Excellent communication, leadership, and organizational skills.
• Analytical mindset with ability to interpret data and drive decisions.
• Experience in the retail industry is highly preferred.