Head of Marketing, SEA - Payments

Michael Page; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading pre-IPO fintech company in Kuala Lumpur is seeking a Head of Marketing for the SEA region. The role involves driving customer acquisition strategies, leading a talented marketing team, and optimizing marketing effectiveness. The successful candidate will possess extensive experience in fintech marketing, a solid educational background, and strong leadership skills to thrive in a fast-paced environment.

Benefits

Professional development opportunities

Career advancement potential

Competitive compensation package including equity

Qualifications

• Ten or more years of enterprise marketing experience in fintech or related fields.
• Deep market knowledge of Singapore & Malaysia.
• Experience leading a marketing team covering SEA markets.

Responsibilities

• Develop and execute strategic marketing plans for SEA.
• Lead and mentor a marketing team of 4-5.
• Own brand building and market positioning.

Skills

Digital channels

Content development

Event management

Marketing strategy

Brand building

Education

MBA or Master's degree in Marketing

Tools

Marketing automation tools

CRM tools

Job description

• High visibility & impact, team leadership role
• Pre-IPO Fintech

About Our Client

Our client is a leading late stage fintech with over $1 billion in funding, revolutionising the payments industry. Their innovative solutions are transforming how businesses handle transactions with a full suite of products that allow businesses to accept, process, and disburse payments. As part of their 2025 growth plans, they are seeking an exceptional Head of Marketing, SEA to shape the future of their enterprise business, while managing an exceptional marketing team.

Job Description

Reporting to the Vice President for SEA, the Head of Marketing, SEA will drive customer acquisition, own the marketing budget and strategy for the region. Your peers in the role are Head of Enterprise Sales, Head of Compliance, Head of Finance etc.

Here are the key measurable in this sales leadership role:

• Develop and execute strategic marketing plans to achieve ambitious growth in SEA
• Lead and mentor a lean, yet high-performing team of 4-5
• Own brand building, market positioning and competitor analysis
• Optimize execution in performance marketing, SEA, content teams
• Define and track key KPIs, optimize marketing effectiveness, and improve conversion rates
• Provide regular insights about the market to the leadership team and drive GTM plans for new market launches
• Establish best practices for marketing in the team and align on brand strategy with HQ

The Successful Applicant

• MBA or Master's degree in Marketing, or a related field
• Ten or more years of enterprise marketing experience in fintech, payment, ecommerce, SaaS or related fields
• Regional experience, with deep market knowledge of Singapore & Malaysia markets is a must
• Expertise in digital channels, content development, events etc.
• Experience of implementing marketing automation and CRM tools at a regional scale
• Hiring and leading a lean, but seasoned team that's covering SEA markets
• Strong understanding of technologies, trends, and regulatory landscape
• Excellent communication skills & executive presence, as the leadership are across a few countries, so you need to have strong articulation skills
• Strong network with digital and Public Relations agencies

What's on Offer

Our client offers a chance to join an exciting pre-IPO fintech that is expanding aggressively in the Southeast Asia markets. Outside of the chance to lead a talented marketing team, the firm strongly believes in professional development and career advancement. We are looking for someone who can drive a collaborative and innovative work environment. If you're ready for growth and innovation in a fast-paced, well-funded company, this will be the right role for you. Compensation will be competitive across base, bonus and equity.