Head of Marketing - Proton & E.Mas

Cahaya Pedoman Sdn Bhd

Kuala Lumpur

MYR 50,000 - 100,000

Job description

Develop and execute comprehensive marketing plans and strategies that align with the company’s sales goals.
Oversee branding, positioning, and communications across all channels.
Monitor market trends, competitor activities, and customer insights to guide marketing direction.
Propose marketing budgets and ensure cost-effective execution of campaigns.

Lead digital initiatives across social media, SEO, SEM, email marketing, and website management.
Supervise content strategy including short videos, live sessions, and product promotions.
Drive lead generation and online conversion efforts through paid and organic channels.

Plan and execute marketing campaigns, including festive promotions, roadshows, test drive events, and new model launches.
Collaborate closely with the sales team to support product promotions and showroom activities.
Coordinate with Proton HQ for alignment with national campaigns and branding guidelines.

Lead, train, and mentor the in-house marketing team (content creators, designers, etc.).
Monitor team performance and ensure timely delivery of marketing deliverables.
Build and maintain strong relationships with vendors, media partners, and influencers.

Measure ROI and KPIs of marketing campaigns.
Prepare regular reports on marketing effectiveness, customer reach, and campaign results for management review.

Bachelor’s Degree in Marketing, Business, Communications, or related field.
Minimum 5 years of marketing experience, preferably in the automotive industry.
Strong leadership and project management skills.
Excellent communication, presentation, and analytical skills.
Solid knowledge of social media platforms, digital marketing tools, and CRM systems.
Creative mindset with a strategic approach to brand and campaign planning.
Able to multitask in a fast-paced environment with attention to detail.
Fluent in English and Bahasa Malaysia; Mandarin is an added advantage.