Head of Marketing

SEEK; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company is seeking a Head of Marketing to guide the marketing strategy for Jobstreet in Malaysia. This role focuses on both B2B and B2C marketing efforts, brand strengthening, and customer engagement strategies. The successful candidate will lead a dynamic team and engage with local market insights to drive effective marketing campaigns. Passion for fostering an inclusive culture is essential.

Qualifications

• Minimum of 10 years of relevant marketing experience in Malaysia.
• Expertise across all marketing channels.
• Ability to analyze data for smart business decisions.

Responsibilities

• Lead the marketing strategy for Jobstreet in Malaysia.
• Inspire and mentor the marketing team.
• Manage budgeting and financial forecasting for marketing initiatives.

Skills

B2B Experience

B2C Experience

Digital Marketing Expertise

Budget Management

Strategic Thinking

People Leadership

Data Analysis

Cross-Functional Collaboration

Education

Bachelor's Degree or MBA

Job description

Company Description

About SEEK

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia’s Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp’s Life at Work Awards 2023 in Malaysia.

Job Description

The Role

As Head of Marketing, Malaysia, you will lead the development and execution of the marketing strategy for Jobstreet, leading all aspects of both B2C (candidates) and B2B (hirers) segments. You’ll be responsible for strengthening the brand, growing customer engagement, and delivering against key commercial objectives—acquisition, retention, and revenue growth.

Lead a targeted marketing strategy based on customer insights and business goals, working with regional teams for coordinated, impactful campaigns.

Key Responsibilities

MARKETING EXPERTISE

• Lead the strategic marketing direction for Jobstreet Malaysia, incorporating local market insights, customer needs and business objectives
• Lead the full funnel country marketing plan to deliver on brand, lead generation, acquisition, usage, and retention objectives across all customer segments
• Build and foster the Jobstreet brand in Malaysia, reinforcing our positioning locally, and actively seeking out opportunities to push the brand forward in Malaysia
• Lead the design and implementation of local marketing strategies for candidate & hirer segments, social media presence, PR activities, partnerships, and engagement through activation
• Build and implement segment-specific content for key customer events, including thought leadership and industry insights, product demos, local employment trends, and data
• Collaborate with the marketing channel teams to review, define, and optimize targeted media and comms strategies for all segments
• Handle incident/mandatory communications, working closely with the customer engagement teams

Team leadership

• Guide and inspire a marketing team, helping them achieve goals, lead resources, and offer mentorship.
• Engage with the country leadership team to deeply understand business objectives and align marketing strategies to support and accelerate growth

Commercial competence

• Lead allocated budget and provide accurate and timely forecasting and reconciliations
• Supervise and report on country marketing performance and initiatives against companywide marketing and company objectives

Country knowledge

• Develop detailed understanding of the local market by accurately analyzing competition and customer behavior. Use insights to craft localized strategies and recommendations to meet company goals.
• Represent Malaysia in key business forums, gathering local insights and trends for global marketing.

Cross functional

• Partner with sales, growth, product marketing, commercial excellence, and product teams to trial, optimize, and implement customer offers and partner marketing initiatives
• Build strong connections with collaborators from Marketing, Product, AI, Customer Service, Sales, Corporate & Internal Communications, PR, and Commercial Excellence, showcasing support for Malaysia country and segment marketing.

Qualifications

• A bachelor’s degree or MBA or equivalent experience.
• Minimum of 10 years of B2B and B2C experience, with the majority based in Malaysia and preferably within a digital business
• Bring deep expertise across all marketing channels and truly master your specialty area
• Make smart business decisions - creating strategies that drive return on investment while effectively running budgets
• Lead and inspire our diverse marketing team, rolling up your sleeves when needed
• Exercise excellent judgment when handling projects within marketing and across other departments
• Balance multiple priorities while keeping projects on track, adapting quickly when circumstances change
• Solve problems by extracting significant insights from available data
• Think strategically and critically to develop recommendations that influence senior leadership
• Work collaboratively with excellent interpersonal skills to be a great partner at all levels - including senior leaders, cross-departmental teams, and external partners
• Challenge conventional thinking to transform creative ideas into bold, impactful outcomes for Jobstreet by SEEK
• Deliver results with both attention to detail and passion for your work

Desired Values

• Believed in aiming high to deliver world-class results and yet, not forgetting to care for others

Additional Information

The Team

Based in the Jobstreet office in Kuala Lumpur, this role supervises a team of marketing professionals. It reports to the Head of Asia Marketing and is part of the APAC Marketing Team, spanning Australia and Southeast Asia.

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific supportor adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.