Head of Group Marketing (Malls)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading property developer is seeking a Head of Marketing to elevate their retail assets. The ideal candidate will have over 10 years of marketing experience, and a strong track record in leading teams and executing successful campaigns. This role offers a collaborative environment with opportunities for personal growth and career advancement.

Benefits

Positive work environment

Collaborative management team

Emphasis on personal development and career growth

Qualifications

• 10 years of marketing experience, with at least 5 years in a leadership role.
• Extensive experience managing multiple marketing teams.
• Strong leadership, communication, and stakeholder management skills.

Responsibilities

• Lead and execute group-wide marketing strategies for retail assets.
• Oversee team performance and drive marketing innovation.
• Manage advertising and digital campaigns to enhance brand visibility.

Skills

Retail Marketing

Mall Marketing

Advertising

Promotions

Events Management

Public Relations

Marketing Communications (Marcom)

Education

Bachelor's Degree in Business, Marketing, or related field

Job description

about the company

A leading property developer, our client builds and manages residential, commercial, and retail assets. Their lifestyle malls are central to their townships, combining long-term investment with a focus on vibrant community experiences.

about the job

• Lead the development and execution of group-wide marketing strategies to position the company’s retail assets as premier lifestyle and shopping destinations.
• Lead and manage a team of mall marketing professionals, setting clear goals, driving performance, and building capability across the group.
• Drive portfolio-level marketing innovation, leveraging market trends, consumer insights, and data analytics to shape long-term strategy and campaigns.
• Spearhead advertising, digital campaigns, influencer collaborations, and content strategies to boost brand visibility and audience engagement across the retail portfolio.
• Collaborate closely with leasing, operations, and asset management teams to align marketing with business objectives and support revenue growth.
• Establish frameworks for events, promotions, and shopper engagement initiatives to drive footfall and improve tenant performance across the retail portfolio.
• Cultivate and manage high-level partnerships with government bodies, NGOs, and corporate sponsors to increase brand visibility and strategic value.
• Oversee and optimize the group marketing budget, ensuring ROI-driven allocation of resources.

skills and experience required

• Diploma or Bachelor’s Degree in Business, Marketing, Mass Communication, or a related field.
• At least 10 years of marketing experience, with a minimum of 5 years in a leadership role in retail or property marketing.
• Extensive experience managing and leading multiple marketing teams, ensuring alignment with business goals and consistent execution.
• Proven track record in planning and executing events, marketing campaigns, and digital initiatives.
• Driven, ambitious, and assertive, with a hands-on approach.
• Strong leadership, communication, and stakeholder management skills.

culture and benefits

Your future employer is financially strong and has seen rapid growth in recent years, backed by a solid portfolio of completed, ongoing, and upcoming projects. They offer a positive work environment, supported by a collaborative and supportive management team. High-performing employees are well rewarded, with strong emphasis placed on personal development and career growth.

how to apply

The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.

experience

10 years

skills

Retail Marketing , Mall Marketing, Mall Branding, Advertising, Promotions , Events Management , Public Relations , Marketing Communications (Marcom)

qualifications

no additional qualifications required

education

Bachelor Degree