Head of E-Commerce & TikTok

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD; Kuala Lumpur; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading beauty brand based in Kuala Lumpur is seeking an experienced Regional E-Commerce Manager to drive online sales performance. The ideal candidate will manage e-commerce strategies, oversee platform operations, and coordinate marketing efforts. Minimum 5–7 years in e-commerce with strong knowledge of key platforms is required.

Qualifications

• Minimum 5–7 years of e-commerce experience.
• At least 2 years in a regional or multi-country role.
• Strong knowledge of e-commerce platforms.

Responsibilities

• Develop regional e-commerce strategies aligned with business goals.
• Oversee daily operation of e-commerce platforms.
• Analyze customer journey and conversion funnels.

Skills

E-commerce strategy development

Digital marketing knowledge

Cross-functional team management

Analytical skills

Fluent in English

Fluent in Mandarin

Education

Bachelor’s degree in Marketing or Business

Tools

E-commerce platforms (Shopee, Lazada, TikTok)

Digital marketing tools

Job description

Overview

We are seeking an experienced and strategic Regional E-Commerce Manager to oversee and drive our online sales performance. This role is responsible for managing all aspects of the e-commerce business, including strategic planning, platform operations, digital marketing coordination, merchandising, customer experience, and performance analysis.

Responsibilities

• Develop and implement regional e-commerce strategies aligned with business goals.
• Identify market trends and expansion opportunities across key platforms and markets.
• Oversee the performance and daily operation of all e-commerce platforms (e.g., Shopee, Lazada, TikTok).
• Optimize product listings, pricing, and promotions to drive traffic and conversion.
• Lead and coordinate with country-specific e-commerce teams and external partners.
• Work closely with marketing, logistics, customer service, and product teams to ensure a seamless online customer experience.
• Coordinate with the marketing team to drive paid campaigns, SEO/SEM, and social commerce strategies.
• Analyze customer journey and conversion funnels to improve ROI.
• Monitor KPIs and generate regular sales and performance reports.
• Use data-driven insights to improve customer acquisition, retention, and sales growth.
• Manage e-commerce budgets and P&L for the region.
• Forecast sales and allocate spending for marketing and platform-related costs.
• Any other task assigned by management.

Qualifications

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
• Minimum 5–7 years of e-commerce experience, with at least 2 years in a regional or multi-country role.
• Strong knowledge of e-commerce platforms (Shopee, Lazada, TikTok and etc.) and digital marketing tools.
• Excellent leadership, analytical, and communication skills.
• Ability to manage cross-functional teams across different time zones and cultures.
• Fluent in English & Mandarin to effectively communicate with our diverse client base and stakeholders.

About Us

BZU BZU is a holistic family care brand originated from Singapore and currently has presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

Application questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as an eCommerce Manager?
• Which of the following languages are you fluent in?
• How would you rate your English language skills?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have experience with Search Engine Marketing (SEM)?