Head of Digital Marketing and Branding

Manulife Financial; Kuala Lumpur; Hybrid; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Leader to spearhead innovative marketing strategies and drive brand success. This dynamic role involves leading a high-performing team, developing growth marketing strategies, and crafting impactful digital campaigns across various channels. The ideal candidate will have a strong background in digital marketing, exceptional communication skills, and a creative mindset. Join a vibrant workplace where your contributions will make a significant impact and help shape the future of marketing in financial services. This is a unique opportunity to thrive in a collaborative environment focused on growth and innovation.

Benefits

Competitive salary

Flexible work policies

Professional development opportunities

Strong work-life balance

Leadership opportunities

Qualifications

• 10-12 years of experience in digital marketing and branding.
• Expertise in campaign development and execution.

Responsibilities

• Lead and develop a high-performing digital marketing team.
• Craft and execute dynamic digital marketing strategies.

Skills

Digital Marketing

Branding

Communications

Data Analysis

Creative Thinking

SEO

SEM

Social Media Marketing

Content Marketing

Campaign Management

Education

Bachelor's Degree in Marketing or related field

Tools

MarTech tools

Job description

The opportunity

Are you ready to lead the charge in digital marketing and branding while having a blast doing it? You have landed at the perfect spot! We are on the hunt for a dynamic individual who is not only experienced, but also enthusiastic about fostering the careers and dreams of a stellar team. Imagine a workplace where creativity meets strategy, and every day is an opportunity to make an impact.

If you are someone who thrives in a fast-paced environment, loves a good challenge, and is passionate about building and guiding a high-performing team, we want to hear from you!

Responsibilities

• Leading and Developing a High-Performing Team:Inspire and lead a team of digital marketing, brand and communication pros, fostering a collaborative and innovative environment to drive success.

• Growth Marketing: Develop and implement growth marketing strategies to drive customer acquisition and revenue growth. Utilize data-driven approaches to identify opportunities for scaling marketing efforts.

• Subject Matter Expert (SME):Become the go-to expert on all things brand and digital marketing related, steering the ongoing development of these initiatives across the company.

• Digital Marketing Strategy:Craft and execute dynamic digital marketing strategies that align with company goals, covering SEO, SEM, social media, email, content marketing and more.

• Campaign Management:Plan, execute and optimize data-driven digital marketing campaigns that hit the target and deliver measurable results.

• Performance Management:Analyse campaign performance with analytics tools, providing insightful reports to senior management and highlighting key metrics.

• Content Strategy:Develop and implement engaging digital content strategies for websites, microsites and other platforms, ensuring alignment with business objectives.

• Innovation:Stay ahead of the curve with the latest digital marketing trends and best practices, advocating for fresh ideas to keep efforts innovative and effective within the brand's tone and voice.

• Creative Design Feedback:Exhibit a keen eye for creative design and provide feedback on brand-building conceptual and design work from internal creative teams and agency partners.

• Strategic Thinking:Think strategically to make appropriate brand decisions while executing tactics effectively.

• Collaboration:Work seamlessly with cross-functional teams, including marketing, IT, product, and customer service, and collaborate with external partners as needed to ensure projects move forward timely and accurately, staying on budget and on strategy.

• Communications Strategies:Over see the develop and execute communications strategies, including issues and crisis plans, issues/crisis management and outreach strategies.

• Media Relations and Executive Visibility:Build industry media relations and executive visibility.

• Chief Writer and Editor:Serve as chief writer and editor for the organization, responsible for speech writing, bylined articles, briefing materials and press materials.

• Event Planning and Organization:Oversee the planning and organization of corporate events such as corporate galas, townhalls, and conferences, creating unique event engagement experiences and maintaining event NPS above 80 points.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.

• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

• You thrive in teams and enjoy getting things done together.

• You take ownership and build solutions, focusing on what matters.

• You do what is right, work with integrity and speak up.

• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Proven working experience in Digital Marketing, Branding and Communications, with at least 10-12 years of experience.

• Expertise in identifying target audiences and devising impactful campaigns.

• A deep understanding of the full marketing mix, including digital channels.

• Knowledge and experience in MarTech.

• Possess a creative mindset paired with a strong analytical skills

• Data-driven thinking and a love for numbers.

• Exceptional communication skills.

• Up-to-date knowledge of the latest trends and marketing best practices.

What can we offer you?

• A competitive salary and benefits packages.

• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

• A focus on growing your career path with us.

• Flexible work policies and strong work-life balance.

• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.

• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.

• Continuous innovation
  We invite you to help redefine the future of financial services.

• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.

• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement

Hybrid