Head of Digital Marketing and Branding

Manulife Insurance Berhad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic leader in digital marketing and branding. This role offers the chance to inspire a high-performing team while crafting innovative marketing strategies that drive customer engagement and revenue growth. You'll be at the forefront of digital marketing trends, guiding the company through data-driven campaigns and creative content strategies. With a focus on professional development and a commitment to diversity, this opportunity not only allows you to make a significant impact but also supports your career growth in a flexible and inclusive environment.

Benefits

Flexible work policies

Professional development opportunities

Strong work-life balance

Competitive salary and benefits packages

Qualifications

• 10-12 years of experience in Digital Marketing, Branding, and Communications.
• Expertise in developing impactful marketing campaigns and strategies.

Responsibilities

• Lead a team of digital marketing professionals and drive success.
• Develop and implement growth marketing strategies for customer acquisition.

Skills

Digital Marketing

Branding

Communications

Data Analysis

SEO

SEM

Content Marketing

Campaign Management

Creative Design Feedback

Strategic Thinking

Education

Bachelor's Degree in Marketing or related field

Master's Degree in Marketing or Business

Tools

MarTech Tools

Analytics Tools

Job description

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Are you ready to lead the charge in digital marketing and branding while having a blast doing it? You have landed at the perfect spot! We are on the hunt for a dynamic individual who is not only experienced, but also enthusiastic about fostering the careers and dreams of a stellar team. Imagine a workplace where creativity meets strategy, and every day is an opportunity to make an impact.

If you are someone who thrives in a fast-paced environment, loves a good challenge, and is passionate about building and guiding a high-performing team, we want to hear from you!

Responsibilities

1. Leading and Developing a High-Performing Team: Inspire and lead a team of digital marketing, brand, and communication professionals, fostering a collaborative and innovative environment to drive success.
2. Growth Marketing: Develop and implement growth marketing strategies to drive customer acquisition and revenue growth. Utilize data-driven approaches to identify opportunities for scaling marketing efforts.
3. Subject Matter Expert (SME): Become the go-to expert on all things brand and digital marketing related, steering the ongoing development of these initiatives across the company.
4. Digital Marketing Strategy: Craft and execute dynamic digital marketing strategies that align with company goals, covering SEO, SEM, social media, email, content marketing, and more.
5. Campaign Management: Plan, execute, and optimize data-driven digital marketing campaigns that hit the target and deliver measurable results.
6. Performance Management: Analyze campaign performance with analytics tools, providing insightful reports to senior management and highlighting key metrics.
7. Content Strategy: Develop and implement engaging digital content strategies for websites, microsites, and other platforms, ensuring alignment with business objectives.
8. Innovation: Stay ahead of the latest digital marketing trends and best practices, advocating for fresh ideas to keep efforts innovative and effective within the brand's tone and voice.
9. Creative Design Feedback: Exhibit a keen eye for creative design and provide feedback on brand-building conceptual and design work from internal creative teams and agency partners.
10. Strategic Thinking: Think strategically to make appropriate brand decisions while executing tactics effectively.
11. Collaboration: Work seamlessly with cross-functional teams, including marketing, IT, product, and customer service, and collaborate with external partners as needed to ensure projects move forward on time and within budget and strategy.
12. Communications Strategies: Oversee the development and execution of communications strategies, including issues and crisis management and outreach strategies.
13. Media Relations and Executive Visibility: Build industry media relations and enhance executive visibility.
14. Chief Writer and Editor: Serve as the chief writer and editor for the organization, responsible for speech writing, bylined articles, briefing materials, and press materials.
15. Event Planning and Organization: Oversee the planning and organization of corporate events such as galas, townhalls, and conferences, creating engaging experiences and maintaining an event NPS above 80 points.

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity, and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Proven working experience in Digital Marketing, Branding, and Communications, with at least 10-12 years of experience.
• Expertise in identifying target audiences and devising impactful campaigns.
• A deep understanding of the full marketing mix, including digital channels.
• Knowledge and experience in MarTech.
• Possess a creative mindset paired with strong analytical skills.
• Data-driven thinking and a love for numbers.
• Exceptional communication skills.
• Up-to-date knowledge of the latest trends and marketing best practices.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture: We lead with our values every day and bring them to life together.
• Boundless opportunity: We create opportunities to learn and grow at every stage of your career.
• Continuous innovation: We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity, and Inclusion: We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit our story.

Manulife is an Equal Opportunity Employer

We embrace diversity and strive to attract, develop, and retain a workforce as diverse as our customers. We are committed to fair recruitment, retention, advancement, and compensation practices, administered without discrimination based on protected characteristics. We support reasonable accommodations during the application process. To request an accommodation, contact [e-mail].