Head of Customer Engagement & Activation

Maxis Broadband Sdn Bhd; Kuala Lumpur; On-site; MYR 200,000 - 300,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is looking for a Head of Customer Engagement & Activation. This senior leadership role focuses on driving the marketing strategy, managing B2B events, and optimizing brand engagement to achieve measurable business outcomes. Ideal candidates will have extensive experience in marketing and event management, particularly in the telecommunications or technology sectors.

Qualifications

• 12-15 years of progressive marketing experience.
• 5+ years in a senior leadership role.
• Proven track record in large-scale event planning and execution.
• Experience in the telecommunications, ICT, or technology B2B industries.

Responsibilities

• Serve as the strategic owner for all B2B events, sponsorships, and activations.
• Responsible for the management and optimization of the Maxis Business Innovation Centre.
• Ensure flawless end-to-end execution of events and activations.
• Collaborate with Segment Marketing for tailored activations.
• Manage the Customer Engagement & Activation budget for ROI.

Skills

Leadership

Event Management

Marketing Strategy

Stakeholder Management

ROI Optimization

Job description

Head of Customer Engagement & Activation

The Head of Customer Engagement & Activation is a mission-critical senior leadership role responsible for driving Maxis Business's physical and experiential marketing strategy.

This role owns the planning, execution, and management of all B2B events (physical and virtual), regional activations, sponsorships, and the flagship Maxis Business Innovation Centre (MBIC).

The role is accountable for transforming brand engagement into measurable business outcomes, including pipeline generation, brand visibility, and accelerated customer acquisition.

Key Responsibilities

• Strategic Leadership & Activation Planning: Serve as the strategic owner for all B2B events, sponsorships, and activations.
• Maxis Business Innovation Centre (MBIC) Management: Hold direct responsibility for the strategic management and optimization of the MBIC.
• Activation & Experience Execution: Drive a culture of operational excellence, ensuring the flawless end-to-end execution of all events and activations.
• Cross-functional Collaboration & Stakeholder Management: Act as a key liaison, collaborating closely with Segment Marketing to ensure all activations are tailored to specific segment needs.
• Performance Management & Accountability: Own and manage the Customer Engagement & Activation pillar budget, with a focus on optimizing Return on Investment (ROI) for all activities.

Requirement for the role

• Minimum of 12-15 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• A proven track record in the end-to-end planning, management, and flawless execution of large-scale events, showcases, activations, and physical spaces.
• Experience in the telecommunications, ICT, or technology B2B industries is essential.
• Prior experience in a senior role at a leading advertising or activation agency is a significant advantage.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.